Suzanne R.
Market & Competitive Research | Pricing, Feasibility & Screening
I help businesses assess markets, compare competitors and pricing, and identify companies worth pursuing. Over eight years of market and business research, I have completed approximately 200 client projects for private equity firms, B2B technology businesses, professional-services companies, manufacturing companies, and other organizations. My work includes: • Competitive and pricing research: Compare products, services, pricing structures, positioning, and evidence of unmet customer needs. • Market sizing and feasibility: Estimate demand, identify reachable customer segments, and test whether an opportunity is commercially realistic. Models include clear assumptions, scenarios, and limitations. • Company screening: Research and evaluate acquisition targets, suppliers, partners, and prospective customers against agreed criteria. Verify key facts and explain why each company merits—or does not merit—further attention. • Ongoing research and monitoring: Track competitors, pricing, company developments, and market changes, with concise updates explaining what matters to your business. I work with public records, company materials, industry sources, and structured datasets. I check conflicting information, distinguish evidence from assumptions, and flag questions that the available sources cannot resolve. Deliverables include research reports, competitor and pricing comparisons, company shortlists, evidence logs, and Excel models. Before becoming a researcher, I spent 20 years in legal operations and consulting, including 10 years as VP of Operations for a legal billing software company. That experience helps me understand business workflows, purchasing decisions, and the practical implications of research findings.