Ashiqur R.
Google Ads & Meta Ads Specialist | Conversion Tracking, GA4, Meta CAPI
I manage ad campaigns and set up the conversion tracking behind them: GA4, Google Tag Manager, server-side tracking, Meta Pixel, and Conversions API, on Shopify, WooCommerce, and WordPress. I've worked in paid media since 2018, with clients in the United States of America, the United Kingdom, Europe, and Switzerland. A problem I see frequently is that ads can't be optimized because the conversion tracking is wrong. Duplicate purchases, missing events, broken attribution between Meta, Google, and the store. I fix the measurement first, then scale on numbers you can trust. GOOGLE ADS MANAGEMENT I work as a hands-on Google Ads manager across Search, Performance Max, Google Shopping and remarketing campaigns, optimizing against your ROAS, CPA, or cost per lead target. That covers campaign structure, bidding and budget decisions, search terms and negative keywords, responsive search ads, CTR and conversion rate, and Google Merchant Center product feed fixes. For my clients, I run the Google Ads account, including keyword-level impression share analysis and campaign restructuring. META ADS (FACEBOOK AND INSTAGRAM), TIKTOK ADS AND PINTEREST ADS Meta now runs delivery through Advantage+ and its Andromeda system, which reads your creative to decide who sees your ads. So I keep account structures simple and put the effort where it pays today: creative testing and clean conversion data. - Advantage+ Sales and Advantage+ Leads campaigns for ecommerce and lead generation - Prospecting, retargeting and audience building, with ad copy and creative testing across angles, hooks and formats - Lead quality tracking: CRM outcomes sent back to Meta through the Conversions API, so campaigns optimize for qualified leads, not just form fills - Reporting rebuilt for Meta's 2026 attribution changes, where click-through now counts only link clicks - Privacy-compliant setup: cookie consent banners and consent management platforms (CMP), consent-aware Meta Pixel and CAPI firing, Google Consent Mode v2, GDPR and CCPA - Health and wellness brands: tracking built to work within Meta's restrictions on sensitive data For a luxury Shopify retailer, I set up and ran TikTok and Pinterest ads and delivered a detailed account audit. CONVERSION TRACKING AND ATTRIBUTION - Ecommerce tracking: page_view, view_item, add_to_cart, begin_checkout, purchase - Lead form tracking and generate_lead events across landing pages and funnels - Server-side GTM (sGTM) on Stape or TAGGRS - Meta Conversions API (CAPI) with event deduplication and better Event Match Quality - Google Ads Enhanced Conversions and offline conversion import (GCLID) - Consent Mode v2 for GDPR compliance - Data layer setup and Looker Studio reporting dashboards - CRM tracking with GoHighLevel and HubSpot, connected through Zapier or Make AUDITS Not sure what's broken? Start with an audit. I can audit your Google Ads or Meta Ads account and your tracking setup, then give you a prioritized list of what's costing you money and how to fix it. HOW I WORK You get clear reporting on what changed, why, and what's next. I reply within a few hours, and you keep full ownership of your accounts. Send me your website and a short description of what you need, and I'll tell you where I'd start.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $4.3k
Billed in all: $54,838$55k
$358 in the last 6 months
Across 13 contracts
Across 84 contracts
Earnings, last 30 days
Skill rankings: Top 16% in Google Marketing Platform
Ranked by MRR among everyone on Upwork with the skill.
- #21Google Marketing Platform135 freelancers · 🇧🇩 #1Top 16%🇧🇩#1 of 10
- #45Tag Manager Setup245 freelancers · 🇧🇩 #9Top 18%🇧🇩#9 of 87
- #57Google Analytics Report304 freelancers · 🇧🇩 #6Top 19%🇧🇩#6 of 93
- #73Pinterest Ads Manager457 freelancers · 🇧🇩 #21Top 16%🇧🇩#21 of 149
- #80Tracking Pixel377 freelancers · 🇧🇩 #15Top 21%🇧🇩#15 of 141
- #109Pixel Setup & Optimization593 freelancers · 🇧🇩 #15Top 18%🇧🇩#15 of 157
- #226Facebook Pixel Setup & Optimization1,163 freelancers · 🇧🇩 #38Top 19%🇧🇩#38 of 331
- #231Meta Pixel1,020 freelancers · 🇧🇩 #29Top 23%🇧🇩#29 of 216