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David B.
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David B.

DTC Creative Strategist | Direct Response | Meta Ads, VSL & Static Ads

My last client scaled from 1.2x to 4.5x ROAS and cut CPA by 35% in under 30 days. I'm a DTC Creative Strategist specialising in AI-powered ad creatives for Meta and TikTok. I think like a strategist and execute like a production team: research, hooks, scripts, and finished ads in one place. Native German & English. Blackmagic Certified. Portfolio below. Here's how I work: → Research: I mine your audience's exact language from Reddit, reviews, and competitor ads. Hooks come from what real customers say, not what sounds good in a brief. → Creative Strategy: Every ad starts with a hypothesis. Who is this for, what do they believe, and what's the one thing that makes them stop in 1.5 seconds. No guesswork. → AI-First Production: Full pipeline using Kling, VEO, Higgsfield, NanoBanana, and ElevenLabs integrated into DaVinci Resolve. Real footage plus AI assets. Short-form 15 to 60 seconds, VSLs, all formats and exports included. → Hook Testing: Multiple hook variants per creative, built for rapid iteration. I read the data and rebuild what isn't working. → European Market Edge: Native German and English means I cover DACH and global markets. Lower CPMs, fresh audiences, most competitors aren't there. Why clients choose me: I prioritise cost per purchase over aesthetics. Fast turnaround, agency-level communication, no hand-holding needed. If you're running DTC ads and your creative isn't converting, message me with your brand name and monthly ad spend. I'll tell you in one reply what I'd change first. 🔧 DTC Creative Strategy | AI-Powered Video Production | Direct Response Advertising | Meta & TikTok Ads | UGC Ad Creatives | Hook & Script Development | Ad Creative Testing | DaVinci Resolve | DACH Market | Bilingual DE/EN

🇨🇦Vancouver, Canada$70/hr100% JSS4.95 (44)Since Dec 2018
GlobeUpwork

Earnings and projects

MRR
$2.2k

Last 6 months ÷ 6

World#20,559 / 412k
🇨🇦Country#435 / 7,133
Revenue, last 30 days
$1.8k

Last 6 months: $13k

Total earnings
$20k

Billed in all: $21k

World#140,851 / 412k
🇨🇦Country#2,591 / 7,133
Per project
$302

$496 in the last 6 months

World#230,420 / 412k
🇨🇦Country#4,297 / 7,133
Projects, last 6 months
26
92% fixed8% hourly
World#3,756 / 412k
🇨🇦Country#70 / 7,133
Projects in all
66

Across 72 contracts

78% fixed22% hourly
World#45,727 / 412k
🇨🇦Country#868 / 7,133

Earnings, last 30 days

$20.9k+$1.8k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$19k$20k$21kOct 8Oct 23Nov 7

Skill rankings: Top 3% in Video Editing

Ranked by MRR among everyone on Upwork with the skill.

  1. #17Ad Content Creation355 freelancers · 🇨🇦 #2Top 5%
  2. #33Direct Response Copywriting741 freelancers · 🇨🇦 #1Top 4%
  3. #68AI Video Generator1,454 freelancers · 🇨🇦 #2Top 5%
  4. #70German1,804 freelancers · 🇨🇦 #2Top 4%
  5. #81Ad Creative1,402 freelancers · 🇨🇦 #1Top 6%
  6. #92TikTok Video2,536 freelancers · 🇨🇦 #5Top 4%
  7. #94Performance Marketing1,000 freelancers · 🇨🇦 #1Top 9%
  8. #97DaVinci Resolve2,938 freelancers · 🇨🇦 #5Top 3%