Shikha B.

I help businesses rank where buying decisions now happen — not just on Google, but inside ChatGPT, Perplexity, Google AI Overviews, and Claude. With 15 years of SEO experience and a Top Rated badge on Upwork (100% JSS, 12,000+ hours), I specialise in three interconnected disciplines: I don't do quick fixes or temporary ranking hacks. As a GEO Expert, my work leverages a deep technical understanding of Google's algorithms, AI search ecosystems, and GEO optimization frameworks to unlock enduring, stable growth. I design strategies focused on ranking longevity, AI platform visibility, search intent mastery, and bringing in revenue-generating traffic. GEO (Generative Engine Optimisation) — Structuring your content so AI models cite, summarise, and recommend your brand when users ask questions in ChatGPT, Perplexity, Gemini, and Bing Copilot. This includes entity optimisation, authoritative content structuring, and building the citation signals AI engines trust. AEO (Answer Engine Optimisation) — Getting your business into Google's featured snippets, People Also Ask boxes, and voice search answers through structured Q&A content, FAQ schema, and HowTo markup. Traditional SEO — Full-funnel organic growth: technical audits, commercial keyword research, authority link building, and on-page optimisation for Shopify, WordPress, WooCommerce, and Webflow. Who I work with: E-commerce brands scaling to 6–7 figures | SaaS companies building organic pipelines | Service businesses dominating local search | Agencies needing a reliable white-label SEO partner What clients say about working with me: "Shikha was excellent — handled my SEO and Google Ads professionally and delivered great results." — Google Ads client, 5★ "Very knowledgeable and taught us a lot about SEO. You are in good hands." Squarespace SEO client, 5★ I don't do cookie-cutter strategies. Every engagement starts with understanding your business, your competitors, and the AI search landscape in your niche. Available now — message me for a free 15-minute discovery call.