Anas M.

Need to scale quality installs, cut CAC, and lift LTV/ROAS, not just “buy downloads”? I build & optimize full-funnel mobile growth systems across ASO, Apple Search Ads (ASA), Google UAC, Meta, TikTok, programmatic DSPs (Liftoff, Moloco, Smadex), affiliate & influencer, and CTV. What I Actually Do (Core Levers): 1. ASO: Keyword universe (relevance + traffic + difficulty), metadata rewrite, creative & conversion testing roadmap (icons, screenshots, video, CPP / PPO). 2. Apple Search Ads / Google UAC: Smart campaign architecture, keyword & asset grouping, bid tiering, negative hygiene, value / tROAS progression, CPP mapping. 3. Paid Social (Meta/TikTok): Creative concept matrix (hooks, angles, formats), audience & signal strategy (Advantage+/broad vs structured), learning phase acceleration. 4. Programmatic & DSP / CTV: Audience segmentation, event & revenue postbacks, incrementality framing, frequency & creative rotation. 5. Attribution & Analytics: AppsFlyer / Adjust setup QA, cohort & funnel analysis (Impression→Click→Install→Event→Revenue), LTV & payback modeling (D1/D7/D30), retention lift tactics. 6. Affiliate / Influencer: CPI / CPA partner vetting, tracking links, anti-fraud guardrails, performance dashboards. Select Outcomes: 1. Reduced blended CPA by 28–35% while doubling monthly spend. 2. Increased store CVR (listing -> install) +40% via creative + metadata sequencing. 3. Scaled ASA & UAC to profitable volume (maintaining payback < Day 120). 4. Built a creative testing pipeline shipping 200–250 fresh variants/month. 5. My Edge: Hybrid strategy + hands-on execution. I read the MMP raw reports, craft hypotheses, 6. instrument events, and feed winning insights back into creative & bidding loops. No siloed “ASO only” or “media only” thinking. Engagement Modes: 1. Audit & roadmap (ASO / UA / attribution) 2. Growth sprint (4–6 weeks: structure, creative matrix, LTV model, optimization playbook) 3. Ongoing optimization (weekly actions & dashboards) Tooling & Stack: AppsFlyer, Adjust, Firebase, Mixpanel, Amplitude, Google Data Studio/Looker, Excel/Sheets modeling. If you want: Sustainable scale, clean data, disciplined creative testing, and clear prioritization → let’s talk. Note: Message me with: app link(s), primary market(s), current CPI/target payback, and top 1–2 bottlenecks. I’ll reply with a quick diagnostic hint before we start.