Katie M.

Every detail matters. In an age where we are relying more and more on technology and AI to find what we need, it is more important than ever to leverage digital marketing to connect people to your business. Not only that, but you need to show the right message, to the right audience, at the right time, on their device of the moment. What does this experience currently look like for your business? More importantly, what CAN it look like? I have over 12 years of experience in paid media optimization and management across Paid Search, Shopping, Paid Social, and Display channels. This allows me to take a holistic approach to paid efforts for the utmost efficiency. At the end of the day, your user is interacting everywhere. And we can connect with them; there is a tailored approach that exists for your business, whether your budget is $500/month or $500,000/month. Let’s explore a fit! My specialties: - A human-centered approach that is positive and collaborative in a world of ever-increasing automation - Account audits that are thorough and action-oriented - Efficient account management and monitoring to ensure campaign consistency and success - Reports that are easy to digest and reflect the data that you need to drive success for your business - Analysis that pulls the bigger story from the data, provides value, and fits within the higher level business strategy - Training at any level to empower and further an understanding of the campaigns - Clear, consistent communication Industry experience: Retail (footwear, women's apparel, men's apparel, activewear, outdoor, luxury and high fashion, jewelry, home goods, food), Franchise, B2B/Lead generation (healthcare, finance, business services, technology) Platforms/Programs: Google Ads (previously Google AdWords), Microsoft Ads (previously Bing Ads), Meta Ads (Facebook & Instagram), LinkedIn, X (Twitter), Search Ads 360, Campaign Manager (for Display), Google Merchant Center (for Google Shopping), Bing Merchant Center, Google Analytics 4, Adobe Analytics, Microsoft Suite