Jed S.

I find the revenue your analytics can't see, then fix the tracking so Google and Meta bid on real sales instead of noise. Fixed-price Measurement Audit: $2,500 to $5,000, one to two weeks. Your orders matched to your analytics one by one, the Measurement Inspection run end to end (80 points across eight sections, from the tags on your site to who owns the accounts), and every fix priced. Or "you're clean," which is worth knowing too. I was a digital marketer drowning in spreadsheets before I taught myself to code. Now I build the layer connecting the dollar a business spends on marketing to the dollar it makes: the tag on the click that survives every handoff, closed deals reported back to the ad platforms, one warehouse that the dashboards and Claude both read from. ▸ YOU'RE PROBABLY HERE BECAUSE - GA4 says one number, your store says another, and nobody can tell you which is right - "Direct" is your biggest channel and you know that can't be true - Google is bidding on form fills because form fills are all it can see - Your phone leads attribute to nothing, or to a city name instead of a person - Leads quietly stopped arriving and nobody noticed for a week - You're about to raise spend and can't say which campaigns produced customers If two of those landed, we should talk. This is for businesses spending real money on ads where the sale closes somewhere the platform can't see: a CRM, a call, a booking, a store with its own orders. Agencies proving results to clients. Multi-location operators. Clinics with tracking rules. ▸ WHAT YOU END UP WITH - Every ad dollar traced to the revenue it produced, checked against your books - One place all your numbers live, that you own, with Claude on top for plain-English questions - Everything documented, handed off, and supported for 30 days ▸ WHAT HAPPENED WHEN A CLIENT CHECKED MY WORK He ran my audit findings past his own developer before accepting them. From his review: "found and explained a 23% gap... the findings held up under our own verification... he disclosed the limits of his own experience unprompted, which I particularly value." ▸ WHAT I'VE ACTUALLY BUILT (shipped and running) E-Commerce Retailer | 23% of orders invisible to their own analytics Measurement audit across GA4, GTM, and their order data. Matched orders to analytics one by one, split the gap into its causes, reproduced one live in a browser with an ad blocker on. The same pass found the real purchase event unflagged as a conversion while junk microevents were feeding Google Ads, so Smart Bidding had been optimizing on noise. RecNation Storage | 70 facilities, $5.4M traced to the campaigns behind it Daily pipelines from Google Ads, Facebook Ads, CallRail (38K calls), HubSpot (228K rows), and Google Business Profile into BigQuery. One key carried from click to call to contact to lease: 746 contacts tied to $5.4M in tracked lifetime value. Their team queries it in plain English through Claude. iFun Americas | Closed-won sales from a custom CRM now reach Google Ads GoHighLevel capture, a custom Bubble CRM, and a Google Ads account that couldn't see any of it. Built the capture, carried the click through the handoff, and returned four funnel stages to Google as offline conversions. A paid click at 11:39 became a qualified deal at 11:58 and reached Google at 11:58:41. Public 5.0 mid-contract: "I would recommend Jed to anyone wanting to integrate Go High Level with any CRM." True Interactive | 7-platform data pipeline, 19+ automated streams Google, Bing, Meta, LinkedIn, TikTok, Reddit, and StackAdapt into BigQuery for a 20-year paid media agency. Fixed price, delivered and paid in full. Imprint Digital | 8 API integrations, 5 phases approved 60-KPI scoreboard pulling from Stripe, GoHighLevel, GA4, Facebook Ads, Google Ads, Search Console, ClickUp, and QuickBooks. One dashboard instead of eight logins. 246 hours over three phases, handed off with the ops manual and code in their account. ▸ HOW I WORK Solo, on purpose. You talk to the person who does the work, and that person does all of it. Nothing outsourced, nobody junior on your accounts, and I never hold ownership of anything that's yours. Every project starts with the audit. If a build makes sense, it's scoped from the findings and priced by milestone. If you want someone watching it after it ships, that's the monthly. You own everything: code, warehouse, docs. No lock-in. What I don't do: buy media, install a pixel and leave, or run the numbers your payouts depend on through Zapier. ▸ START HERE Send me three things: what you're spending on ads, where the sale actually closes, and who has to trust that number. I'll tell you where I'd look first, and whether this is even worth paying to fix. If your ads say one number and your bank says another, that's the thing I fix. Arlington, VA | US-based