Mary M.

I'm an analytics and insights expert focused on marketing analytics for e-commerce, SaaS, and Food & Beverage companies. My experience working with startups and large international companies as a senior consultant means that I know what works and can navigate your current data setup to quickly pull out actionable insights that will help your company grow. THE BENEFITS - Data strategy sets you up to ACTUALLY use the data you're creating with your business to make more revenue - Save money with your business ideas by validating them with your data and well-designed surveys (which is better, spending $5000 on a survey or going in blind and creating an entire product without asking your target market when they want?) GOOGLE AND ADOBE ANALYTICS - INSIGHTS So you're capturing data. You may even have an analyst hired already - but you're not getting the return out of your data that you were hoping for. Hiring an insights specialist can help you take your current data and give you insights that directly turn into revenue for your company. These insights can come from areas of opportunity from market research, A/B testing ideas and execution, and user experience recommendations that will improve your customer's experience on-site. SURVEY ANALYSIS AND DESIGN Surveys are incredibly valuable tools for marketing and user research. Designing a good survey takes skill and understanding of bias and question framing. When working with me, you will get the best scientific background paired with the insights about what makes a good question and a good survey. Whether you already have a survey and aren't sure how to interpret the results, or you're ready to start the process from scratch I'm your girl. I am available for one-off projects like market-entry plans, mobile app competitor analyses, and longer-term commitments. Some of my current clients have been with me for two years or more. Main tools and platforms: Google Analytics, Data Studio, Tableau, Adobe Analytics, Advanced Excel, R, Google Optimize, Monetate (Kibo Commerce), ContentSquare, FullStory, Survey Monkey, Alchemer