Natalie M.

Fractional CMO & Marketing Director | B2B SaaS & Ecommerce

If revenue feels inconsistent month to month, the issue is usually structure. B2B SaaS and ecommerce teams doing $3M+ often have capable people and active channels. What’s missing is a connected system that ties positioning, demand generation, paid acquisition, lifecycle, and reporting together. I work as a fractional CMO or senior marketing lead to design and run that system. With 13+ years leading marketing across B2B SaaS, enterprise, and ecommerce, I focus on building growth engines that make pipeline visible and performance measurable. Engagements typically include: • Growth strategy aligned to revenue targets • Integrated demand generation across paid, outbound, content, and lifecycle • Funnel alignment from traffic to closed revenue • Messaging and conversion optimization • Executive reporting frameworks for clear decision-making Recent outcomes: • ~300 new leads per quarter and ~$400K+ in quarterly pipeline for a B2B services company • ~450 leads in the first 30 days for an enterprise SaaS demand system • $570K generated through lifecycle email marketing • Increased performance marketing revenue from $2.5M to $3.9M for a CPG brand • $1.2M raised in 18 days through campaign strategy and execution I work best with founders, CEOs, and marketing leaders who want experienced ownership and a structured approach to growth. Minimum engagements start at $5K and scale based on scope. If you reach out, include what you sell, your revenue range, and where growth feels unpredictable.