John M.

Hi, I’m John “Jonathan” Marin, a sales leader, commercial operator, and business development strategist with 15+ years of experience helping companies build revenue systems, open new markets, and close high-value opportunities. My background spans B2B SaaS, AdTech, OOH/DOOH media, CRM and sales automation, leadership development, education, finance, consulting, and founder-led growth companies. I have worked across North America, LATAM, EMEA, and APAC, supporting startups, agencies, and established organizations that need more than basic sales support. I help companies answer the commercial questions that actually matter: ✔️Who should we be selling to? ✔️How do we reach them? ✔️What message will get a response? ✔️What should the sales process look like? ✔️What belongs in the CRM? ✔️How do we move from scattered activity to predictable pipeline? ✔️How do we turn interest into revenue? I am not just a closer. I build the sales infrastructure behind the close. My work includes: 🎯Sales strategy and business development I help define ICPs, build outbound motions, create sales cadences, open new markets, and manage high-value commercial conversations. 🎯Fractional sales leadership I support founders and teams with sales process, pipeline discipline, rep coaching, sales meeting cadence, hiring profiles, and performance accountability. 🎯CRM and sales operations I help structure and improve systems across HubSpot, Zoho, Salesforce, Close, Apollo, Clay, LinkedIn Sales Navigator, ZoomInfo, Zapier, and related workflow tools. The goal is simple: your CRM should drive action, not just store data. 🎯Outbound and messaging strategy I build outreach sequences, call frameworks, LinkedIn messaging, pitch decks, demo narratives, and follow-up systems that sound human and speak directly to the buyer’s real pain. 🎯Go-to-market and commercial expansion I have supported market entry, strategic partnerships, early-stage sales motions, and international growth initiatives across the U.S., LATAM, and Europe. A few examples from my background: At Nickelytics, I helped drive a $1.4M national advertising partnership involving 300 cars across 16 major U.S. DMAs. As Commercial Director for Leedy, a leadership development company, I helped position and sell executive education, coaching, and leadership programs to company leaders and senior teams. Through consulting and Upwork projects, I have helped companies build sales systems, CRM workflows, outbound sequences, pipeline structures, and commercial operating processes from the ground up. I work best with founders, CEOs, sales leaders, and growing teams that need someone who can think strategically but also execute. I am comfortable stepping into messy environments, identifying what is missing, and building practical systems that help the business move forward. Clients and colleagues describe me as direct, creative, commercially sharp, organized, and highly committed to results. I take that seriously. I can help if you need: ✔️A fractional sales leader to bring structure and accountability ✔️A business development operator to open new opportunities ✔️A CRM and sales process partner to clean up the revenue engine ✔️A GTM advisor to sharpen positioning, outreach, and pipeline ✔️A trusted commercial consultant who can support special projects and growth initiatives If you need someone who can help you build, sell, organize, and scale, I’d be happy to connect. John “Jonathan” Marin