Serge A.

I partner directly with founders and leadership teams to translate business strategy into strategically grounded logo and brand identity systems that authentically define who they are, reflect what sets them apart, and support long-term business growth. Award-winning and 5x published, I combine analysis-driven strategy with thoughtful design to create distinctive and memorable brand identities for clients across 25+ states, Canada, and France. 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗬 𝗥𝗘𝗖𝗢𝗚𝗡𝗜𝗧𝗜𝗢𝗡 ⦿ 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱: 4 volumes of LogoLounge (industry-respected logo design publication) ⦿ 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱: Mastering Type (2nd Edition), a textbook used in college typography education ⦿ 𝗔𝘄𝗮𝗿𝗱𝗲𝗱: Graphic Design USA Award in Health + Wellness Brand Identity Design ⦿ 𝗥𝗲𝗮𝗰𝗵: Portfolio averages approximately 100,000 monthly Pinterest impressions 𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦 ⦿ 𝗗𝗶𝗿𝗲𝗰𝘁 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: No outsourcing or junior handoffs ⦿ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆-𝗙𝗶𝗿𝘀𝘁: Identity process grounded in positioning ⦿ 𝗧𝘆𝗽𝗼𝗴𝗿𝗮𝗽𝗵𝘆: Custom word marks engineered with precise optical balance ⦿ 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆: Cohesive color systems across every brand touchpoint ⦿ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻-𝗥𝗲𝗮𝗱𝘆: Designs aware of print methods, materials, finishes, & packaging ⦿ 𝗨𝘀𝗮𝗯𝗹𝗲 𝗚𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀: Brand manuals your internal team and vendors can actually use ⦿ 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽: Signed copyright transfer upon project completion 𝗧𝗘𝗖𝗛𝗡𝗜𝗖𝗔𝗟 & 𝗣𝗥𝗢𝗗𝗨𝗖𝗧𝗜𝗢𝗡 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘 ⦿ 𝗧𝘆𝗽𝗲: Deep typographic expertise with a premium type library ⦿ 𝗣𝗿𝗶𝗻𝘁: Pantone workflows, specialty finishes, metallics, letterpress ⦿ 𝗪𝗲𝗯: WordPress, Squarespace, Shopify Partner, SEO solutions ⦿ 𝗦𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲𝘀: Gmail and Exclaimer signature design and implementation 𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Guthy-Renker│Enzo Custom│Hubble│Smart SaaS│Knock Knock Tavern 𝗟𝗲𝘁'𝘀 𝗕𝘂𝗶𝗹𝗱 𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗘𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗮𝗹: I deliver brand identity solutions anchored in uncompromising craftsmanship and structured strategy. The result is a system that conveys your capabilities clearly and strengthens perceived value across every touchpoint. If that is the standard you expect, let's connect.