Adnan S.
Meta & Google Ads Specialist | Customer Acquisition Strategist
𝗠𝗼𝘀𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗱𝗼𝗻'𝘁 𝗻𝗲𝗲𝗱 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗺𝗲𝗱𝗶𝗮 𝗯𝘂𝘆𝗲𝗿. 𝗧𝗵𝗲𝘆 𝗻𝗲𝗲𝗱 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘄𝗵𝗼 𝗰𝗮𝗻 𝗳𝗶𝗴𝘂𝗿𝗲 𝗼𝘂𝘁 𝘄𝗵𝘆 𝘁𝗵𝗲𝗶𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗶𝘀𝗻'𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴, 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼 𝗻𝗲𝘅𝘁. That's where I come in. I help eCommerce and service businesses turn Meta and Google Ads into scalable customer acquisition systems by connecting paid media with the pieces that actually determine performance: 𝗼𝗳𝗳𝗲𝗿, 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲, 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴, 𝗳𝘂𝗻𝗻𝗲𝗹, 𝗹𝗲𝗮𝗱 𝗾𝘂𝗮𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻. I've spent 12 years managing paid acquisition across eCommerce, healthcare, real estate, coaching, education, finance, and technology, with $10M+ in ad spend managed, But my job isn't simply to launch campaigns. 𝗜𝘁'𝘀 𝘁𝗼 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗹𝗲𝗻𝗲𝗰𝗸. Sometimes that's targeting or campaign structure. Sometimes it's creative fatigue. Sometimes tracking is broken. Sometimes the ads are working perfectly and the landing page or sales process is the real problem. Knowing the platform matters. 𝗞𝗻𝗼𝘄𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗱𝗼 𝗻𝗲𝘅𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝗿𝗲. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 📈 𝗦𝗲𝘃𝗲𝗻 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 – Increased appointment bookings 2.5X through Google Ads restructuring and full-funnel optimization. 📈 𝗙𝗶𝗲𝘀𝘁𝗮 𝗙𝗿𝗲𝗲𝗯𝗶𝗲𝘀 – Scaled customer acquisition below $15 CPA through structured Meta creative testing. 📈 𝗔𝗮𝗿𝗼𝗻 𝗗𝗼𝘂𝗴𝗵𝘁𝘆 – Generated qualified coaching leads at approximately $25 CPL. 📈 𝗔𝗹𝗶𝘃𝗲𝗖𝗮𝗿𝗱 – Acquired new fintech customers from $5 CPA through paid social. 📈 𝗕𝘂𝗳𝗳𝗶𝗻𝗴𝘁𝗼𝗻 𝗛𝗼𝗺𝗲𝘀 – Doubled conversion rate through localized targeting, offer positioning, and creative testing. 📈 𝟭𝗢𝗻𝗲.𝗦𝘁𝗼𝗿𝗲 – Generated 100+ purchases at 3X ROAS in the first week of launching paid acquisition for a new eCommerce brand. 📈 𝗦𝘂𝗰𝗰𝗹𝘆 – Helped scale a subscription eCommerce brand by balancing customer acquisition, CAC, retention, and subscriber growth. 📈 𝗣𝗮𝗻𝘁𝗵𝗲𝗿 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 – Generated qualified leads for a luxury real estate community through targeted Meta lead generation campaigns. 📈 𝗟𝗨𝗠𝗔 – Built a full-funnel acquisition strategy focused on generating qualified student applications and improving lead quality. 𝗪𝗵𝗲𝗿𝗲 𝗜 𝗨𝘀𝘂𝗮𝗹𝗹𝘆 𝗛𝗲𝗹𝗽 • Customer acquisition strategy • Meta and Google Ads • Creative strategy and testing • Tracking and attribution (GA4, GTM, Pixel and CAPI) • Funnel and landing page optimization • Lead quality and conversion analysis • Scaling strategy 𝗜𝗳 𝘆𝗼𝘂 𝗷𝘂𝘀𝘁 𝗻𝗲𝗲𝗱 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘁𝗼 𝗽𝘂𝘀𝗵 𝗯𝘂𝘁𝘁𝗼𝗻𝘀 𝗶𝗻𝘀𝗶𝗱𝗲 𝗔𝗱𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿, 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗽𝗹𝗲𝗻𝘁𝘆 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗰𝗮𝗻 𝗱𝗼 𝘁𝗵𝗮𝘁. If you need someone who can look across your acquisition system, identify what's actually holding growth back, and determine what to test next – let's talk.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $13k
Billed in all: $151,127$151k
$4.3k in the last 6 months
Across 92 contracts
Earnings, last 30 days
Skill rankings: Top 4% in Ad Copy
Ranked by MRR among everyone on Upwork with the skill.
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