Shamik G.

If you’re looking for someone to build a GTM engine that connects product positioning to qualified pipeline and revenue, I can help. I’m a B2B SaaS GTM and Growth Marketer with 8+ years of experience helping technology companies across the US, UK, and Europe go to market, reach the right ICP, generate demand, and build predictable pipeline. I work across the full GTM motion: • Go-to-Market Strategy • Product Marketing and Positioning • Ideal Customer Profile (ICP) Definition • Buyer Persona and Account Research • Account-Based Marketing (ABM) • Demand Generation • Lead Generation and Pipeline Generation • LinkedIn Marketing and Outbound • Paid Acquisition and PPC • Content Marketing and SEO • Marketing Automation • AI-powered GTM and Growth Systems • Landing Page and Conversion Rate Optimization • Email Marketing and Lead Nurturing I use tools such as Clay, Apollo, LinkedIn Sales Navigator, Instantly, Smartlead, HeyReach, RB2B, Common Room, Bombora, Apify, n8n, HubSpot, Google Ads, Google Analytics, and AI tools to build scalable GTM workflows and connect marketing activity to pipeline outcomes. Here are a few examples of the GTM and growth problems I’ve helped solve: Deep Longevity | Product Positioning + ABM + Demand Generation The company had a powerful AI-driven longevity product but needed a clearer market position and a more focused approach to reaching high-value buyers. I refined the product positioning, identified high-intent ICPs, and developed a PR and ABM strategy to create demand among relevant industry stakeholders. Result: 4x increase in lead conversions and strategic industry partnerships. Success.ai | Pre-Launch GTM Strategy The product needed market traction before launch but had no structured go-to-market strategy. I developed a pre-launch GTM motion using LinkedIn marketing, outbound email, content marketing, landing pages, and lead generation campaigns. Result: 3x ROI and a strong early-adopter waitlist. ZappySys | Paid Acquisition + Demand Generation The company was investing in Google Ads but was not generating sufficient returns from paid acquisition. I restructured the PPC strategy around high-intent search terms, improved landing page messaging and conversion paths, and introduced retargeting campaigns. Result: 3x ROAS and a 60% increase in inbound leads. Stynt | ICP-Focused Lead Generation The challenge was generating demand among healthcare professionals. I developed a targeted social media and lead generation strategy focused on the right audience segments and buyer intent. Result: 70% increase in sign-ups over 12 months. Froala | Lifecycle Marketing + Customer Re-Engagement The company had an opportunity to recover revenue from churned customers. I developed segmented email marketing and lifecycle campaigns with personalized re-engagement messaging and targeted incentives. Result: 35% increase in renewals. My approach is simple: Start with the ICP. Clarify the positioning. Identify where buyer intent exists. Build the right GTM motion. Use data and automation to create repeatable pipeline. I don’t believe in generic marketing campaigns or disconnected tactics. Whether you need a complete GTM strategy, sharper product positioning, an ABM campaign, a demand generation engine, outbound lead generation, paid acquisition, or an AI-powered marketing automation workflow, I can help you build a system designed around your revenue goals. If you’re a B2B SaaS company looking to find your market, reach your ideal buyers, and build a predictable pipeline, let’s talk.