William P.

With 7+ years of hands-on Shopify experience and 3,200+ projects delivered across 100+ brands, I help 6 to 8-figure DTC brands build, optimize, and scale their storefronts - from first launch to ongoing growth. Shopify Plus Partner since 2019. Challenges I take off your plate so you can focus on growing your business: Shopify Development & Custom Features Theme customizations, app integrations, advanced features, checkout extensibility, accounts extensibility, anything you can dream for your store - built to scale with your business. Shopify Conversion Rate Optimization & A/B Testing Data-backed UX improvements and structured testing that turns traffic into revenue. $200K+ in measurable incremental revenue generated through testing to date. Conversion-Focused Shopify Design Brand-first, pixel-perfect projects designed around how your customers actually browse and buy. Every layout, element, and interaction is intentional. Landing pages, A/B test design ideas, full sites, and more. New Store Builds & Platform Migrations Full Shopify and Shopify Plus builds from the ground up - or seamless migrations from WooCommerce, Magento, BigCommerce, and other platforms. Launch-ready, seamless transition, and built to convert from day one. Custom Shopify App Development & Integrations Custom-built apps to fit your exact needs, advanced Shopify API implementations, unique automations, and bespoke solutions that extend your store beyond out-of-the-box limitations. Shopify Site Speed & Technical SEO Faster load times, cleaner code, and stronger organic visibility to support both paid and organic acquisition. ADA Accessibility & WCAG Compliance Accessibility audits and remediation to bring your store in line with WCAG standards - reducing legal risk, frivolous lawsuits, and making your site usable for every customer. Shopify Conversion Tracking & Performance Analytics Clean analytics setup, conversion tracking, user data analysis, and performance reporting so you're making decisions based on real data; not gut feelings. Ongoing Development & Fast Technical Support Reliable, consistent execution so your store keeps moving without bottlenecks or putting things on the back burner. I'm often the 'tech support guy' for those unique one-off questions or requests --- I've partnered with brands like True Classic, Fathead, Weston Table, Pure Salt Interiors, and high-end DTC brands across luxury home, CPG, health, and lifestyle. Going beyond simple Shopify development - I build storefronts that are engineered to sell. Every decision is tied back to how your customers actually browse, buy, and come back. Taking pride in deep technical execution combined with a real understanding of buyer behavior means your store isn't just functional, it's performing. If you're looking for a senior-level Shopify partner to lead your storefront strategy, improve conversion, or handle ongoing development - contact me today. I bring deep experience, transparency, and long-term thinking to every project.