Cihan E.

Klaviyo expert for Shopify brands, with 15 years in ecommerce. Since 2017 I've helped 100+ ecommerce brands with Klaviyo, and the retention programs I've built have driven over $200M in revenue. Hi, I'm Cihan. I started out in 2011 helping brands with CRO, paid social, marketing strategy, and customer data analysis. In 2017 I went all in on Klaviyo, and lifecycle marketing has been my full focus ever since. That background still shows up in my work. I'm comfortable reading omnichannel customer data across Shopify, Meta, Google, Triple Whale, and Klaviyo, and I use it to define KPIs, spot what's off, and see the whole customer journey, not just the inbox. I'm not here just to send emails. I care about the numbers behind them, like LTV, repeat purchase rate, and AOV, and I build your email and SMS program around them. Here's what working with me looks like: ➕ LIFECYCLE AUTOMATIONS Core email and SMS flows built right from the start, based on how your customers actually behave. Then advanced flows powered by API data from your Shopify apps, like subscriptions, loyalty, reviews, and on-site behavior. ➕ CAMPAIGN MANAGEMENT I own your full campaign calendar, from weekly sends and product launches to promotions and BFCM. Strategy, copy, design, segmentation, QA, and reporting are all covered. I'm also happy to collab with your in-house design team if you'd prefer. ➕ CUSTOMER DATA AND THIRD-PARTY APPS I'm a numbers guy at heart. Most Shopify stores collect far more customer data than their email program ever uses, and I love digging into it to see what we can build. I connect ReCharge, Smile, LoyaltyLion, review platforms, and any other app where an API connection adds value, then turn that data into smarter segments and flows. I also sync Klaviyo segments to Meta and Google Ads for lookalike audiences and retargeting, which helps lower your acquisition costs. ➕ SEGMENTATION AND LIST HEALTH Engagement, revenue, and product-based segments built on real customer behavior, plus suppression rules so your emails reach people who actually want them. Cleaning out inactive profiles also helps lower your Klaviyo bill. ➕ DELIVERABILITY Need help with deliverability issues? I review your setup, take care of SPF, DKIM, and DMARC, and keep an eye on inbox placement through Google Postmaster Tools. Changes are made carefully so nothing breaks while emails are going out. ➕ KLAVIYO AUDITS I dig into everything in your Klaviyo and Shopify accounts and give you a prioritized list of what to fix first and why. Nothing like those boring PDF audits you've probably seen before. A great starting point if you're not sure where the gaps are. ➕ REPORTING AND ATTRIBUTION Every month you get a clear report on what's working, what's not, and what's next. I compare Klaviyo's attributed revenue against Triple Whale or Shopify data, so you see what email actually contributes, not just what the dashboard says. ➕ TESTING I run a lot of A/B tests across campaigns and flows, always with enough volume to trust the results. Winners get rolled into the system, so the program keeps improving over time. ➕ BRANDS I KNOW WELL Supplements and wellness, subscription products, jewelry, apparel and activewear, fashion, beauty, and home goods. If your brand relies on reorders, subscriptions, or seasonal launches, I've likely solved your problem before. ➕ NEW STORE? If you're a solo founder with a new Shopify store, I've got something special for you. Don't waste money on generic setups you'll end up paying even more to fix later. I'll build your email foundation with the same principles I bring to established 7 and 8-figure brands, so you start out the right way. ➕ FOR AGENCIES I also work white-label with agencies that need a senior lifecycle strategist. I plug into your process, work under your brand, and lead lifecycle and data strategy for your clients, working closely with your designers on briefs and A/B tests. ➕ HOW I WORK I live in Slack, so you'll never be left waiting on me. Happy to work through Upwork or email too, Pacific time during business hours. I walk you through everything with Loom videos and keep it all documented on a Miro board, so you always know what's running and why. Weekly check-in calls are included throughout our work together. ➕ ARE WE A MATCH? If this sounds like a good fit, send me an invite or a message with your store URL and we'll take it from there.