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Asmat U.
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Asmat U.

Meta & Google Ads Media Buyer | DTC Ecommerce & Lead Gen | 20M+ Spent

You need someone who can turn ad spend into sales and qualified leads not just launch campaigns and report clicks. That’s what I do for ecommerce and lead gen brands, agencies, and service businesses: structured creative testing, full-funnel optimization, reliable tracking, and reporting connected to revenue not just Ads Manager. With 7+ years in paid marketing, I connect Meta Ads, Google Ads, and TikTok Ads with the creative, landing pages, and follow-up systems that support growth. Recent results: Jewelry brand: scaled monthly ad spend from $6,500 to $22,500 over two months. with keeping KPI metrics like CAC, CPA, CPL, CTR, CPC, CPM, CVR on top of decisive execution. Women’s apparel brand: reduced cost per purchase from $124 to $53 in 12 days with a new creative testing structure. DTC brand: achieved 5–10x blended ROAS on $150K+ in monthly spend across Meta and Google Shopping. What I take off your plate: ✅ Meta Ads management: Facebook and Instagram campaigns, creative testing, retargeting, and scaling ✅ Google Ads management: Search, and Performance Max for ecommerce and lead generation ✅ Daily account management, budget pacing, and optimization decisions ✅ Creative testing plans and clear briefs for designers and video editors ✅ Conversion tracking: Meta Pixel, CAPI, GA4, and Google Tag Manager checks ✅ Conversion rate optimization: landing-page analysis, funnel testing, and budget-leak identification ✅ GoHighLevel funnels and follow-up automation for lead-generation businesses ✅ Performance reporting focused on acquisition costs, ROAS, and revenue How I work with you: ➡️ Within your existing ad accounts, tools, and workflows ➡️ Clear daily or weekly updates through Slack or your preferred channel ➡️ Comfortable joining client calls and explaining performance in plain English ➡️ Direct collaboration with creative, copywriting, and development teams ➡️ Based in Pakistan, with experience working alongside US companies during Eastern hours My experience spans Shopify and DTC ecommerce, jewelry, skincare, apparel, medical aesthetics, and service-based lead generation. Whether you need someone to take over existing accounts, troubleshoot weak performance, or build a structured testing plan, I bring hands-on execution and a clear strategy. Send me your website, current advertising setup, and biggest challenge. I’ll explain how I’d approach the first 30 days.

🇵🇰Islamabad, Pakistan$30/hr100% JSS4.79 (55)Since Jan 2019
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Earnings and projects

MRR
$2.6k

Last 6 months ÷ 6

World#15,482 / 412k
🇵🇰Country#1,720 / 52.9k
Revenue, last 30 days
$0

Last 6 months: $16k

Total earnings
$180k

Billed in all: $188k

World#18,052 / 412k
🇵🇰Country#1,324 / 52.9k
Per project
$2.2k

$7.9k in the last 6 months

World#70,482 / 412k
🇵🇰Country#5,228 / 52.9k
Projects, last 6 months
2
50% fixed50% hourly
World#88,918 / 412k
🇵🇰Country#17,051 / 52.9k
Projects in all
80

Across 95 contracts

51% fixed49% hourly
World#36,689 / 412k
🇵🇰Country#5,576 / 52.9k

Earnings, last 30 days

$188kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$184k$186k$188k$190kOct 8Oct 23Nov 7

Skill rankings: Top 3% in B2B Lead Generation

Ranked by MRR among everyone on Upwork with the skill.

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  6. #83Media Buying1,414 freelancers · 🇵🇰 #9Top 6%
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  8. #136Campaign Optimization1,751 freelancers · 🇵🇰 #36Top 8%