William R.

Hey! I’m Will—a hands-on eCommerce expert who helps sellers simplify, scale, and succeed across Amazon, Shopify, and Walmart Marketplace. With over a decade of experience, I’ve launched bestsellers, fixed broken listings, scaled paid ads, improved customer retention, and made chaotic storefronts fun to run. I started managing operations for a global skincare company that a publicly traded firm eventually acquired. Since then, I’ve helped brands of all sizes—from solo founders to 8-figure sellers—optimize everything from fulfillment and listing SEO to Amazon case management and cross-platform marketing. 🌎 Marketplace Expertise: Amazon, Shopify, Walmart ✅ Boosted Amazon/Shopify sales by 64% YoY for a bestselling author brand ✅ Resolved listing issues, reinstatements, flat file uploads, and catalog management ✅ Launched new products and storefronts across FBA, Seller Central, and DTC channels 📈 Advertising & Marketing Strategy ✅ Increased marketing-attributed sales by 357% using Facebook Ads, Google Ads & email flows ✅ Built conversion-focused campaigns with strong creative + tight UTM tracking ✅ Optimized content for Amazon SEO, A+ Content, social ads, and product pages 🎯 Customer Experience & Retention ✅ Raised returning customer rate by 40% with automated follow-ups and better CX flows ✅ Created Zendesk and Gorgias support systems to streamline communication ✅ Balanced automation with human touch across post-purchase journeys 🛠️ Operations & SOPs ✅ Built step-by-step SOPs for listing workflows, case handling, and team onboarding ✅ Helped internal teams improve efficiency and reduce repeat support issues ✅ Aligned backend systems across Amazon, Shopify, and Walmart for smoother scaling 💬 What Clients Say: “Will and his team were exceptional to collaborate with.” “Very knowledgeable—he made our life easier right away.” “Felt like an extension of our in-house team—highly recommend.” Whether you need Amazon product listing optimization, Shopify store setup, Walmart catalog management, or someone to fix it and explain it later, I'm here to help. My services are available individually or fully managed with my team. The choice is yours. Let’s take your e-commerce business from stuck to scaling. 🚀