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Roman D.
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Roman D.

Google Ads & Meta Ads Specialist | Data-Driven Results & Tracking

🚀 Data-Driven Campaign Optimization Built for Profitable Scaling I build and optimize performance marketing campaigns for E-commerce, SaaS, and Lead Gen businesses, aligning every strategy directly with your core business metrics: ROAS, CPA, and Net Profit. I work with monthly ad budgets from $1K to $100K/month, including active projects at $80K/month. Whether you are starting small or scaling big, I build technical and media buying strategies that match your current stage and KPIs. ⚡ Core Competencies & Channels: • Google Ads Ecosystem - Specialized in Search, Shopping, Performance Max (PMax), Demand Gen, and YouTube Ads. • Meta Ads Campaigns - Advanced E-commerce scaling, audience segmentation, multi-stage retargeting, and high-quality Lead Generation. • Google Merchant Center - Deep feed optimization, asset diagnostics, and merchant error resolution for E-com. • Analytics & Tracking Architecture - Bulletproof setups via GA4, GTM, Server-Side Tracking, and Facebook Pixel to ensure data integrity in a post-iOS14 environment. 🌍 Target Geographies: Proven experience managing local and global campaigns across North America, Europe, Australia, and the CIS. 📈 Verticals & Industries with Proven Results: • E-Commerce & DTC: Apparel, electronics, automotive accessories, beauty, home goods, and sporting goods. • SaaS & Lead Generation: Digital products, medical & dental clinics, high-ticket professional services, real estate, and specialized home services (plumbing, roofing, cleaning). 💡 The Framework Behind the Results: 1. Accurate Data First: I never scale ad spend based on guesswork. No campaigns are pushed further without verified server-side tracking and clean attribution. 2. Focus on Bottom-Line Metrics: You won't get vanity reports on clicks or impressions. My optimization focuses entirely on reducing your CPA and boosting your target ROAS. 3. Complete Transparency: Fast, upfront communication. You always know exactly how your budget is being utilized through custom Looker Studio dashboards and clear performance insights. Let’s review your current tracking and campaign setup to find immediate scaling opportunities. Click "Message" or "Invite to Job" to get started.

🇺🇦Dnipro, Ukraine$28/hr100% JSS4.86 (64)Since Jan 2019

Earnings and projects

MRR
$4.6k

Last 6 months ÷ 6

World#6,346 / 412k
🇺🇦Country#431 / 14.3k
Revenue, last 30 days
$4.2k

Last 6 months: $27k

World#7,417 / 412k
🇺🇦Country#503 / 14.3k
Total earnings
$230k

Billed in all: $238k

World#12,265 / 412k
🇺🇦Country#1,000 / 14.3k
Per project
$1.9k

$1.2k in the last 6 months

World#78,676 / 412k
🇺🇦Country#4,019 / 14.3k
Projects, last 6 months
22
18% fixed82% hourly
World#5,109 / 412k
🇺🇦Country#235 / 14.3k
Projects in all
118

Across 137 contracts

15% fixed85% hourly
World#22,242 / 412k
🇺🇦Country#1,014 / 14.3k

Earnings, last 30 days

$238k+$4.2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$232.5k$235.0k$237.5k$240.0kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Social Media Advertising

Ranked by MRR among everyone on Upwork with the skill.

  1. #12Google Display Network379 freelancers · 🇺🇦 #1Top 3%
  2. #34Google Merchant Center763 freelancers · 🇺🇦 #6Top 4%
  3. #35Media Buying1,414 freelancers · 🇺🇦 #2Top 2%
  4. #61Google Ads Account Setup1,074 freelancers · 🇺🇦 #8Top 6%
  5. #67Google Ad Manager1,806 freelancers · 🇺🇦 #5Top 4%
  6. #69Looker Studio1,813 freelancers · 🇺🇦 #3Top 4%
  7. #69Google Ads Audit1,171 freelancers · 🇺🇦 #8Top 6%
  8. #70Google Shopping1,118 freelancers · 🇺🇦 #14Top 6%