Tobias M.

🏆Top 1% of copywriting talent on Upwork 🏆8+ years of B2B content writing experience 🏆High-ranking content across multiple industries and niches Hi! I’m Toby, your go-to writer for B2B copy and content that’s authoritative, persuasive, and actually gets time-poor buyers’ attention. I’ve worked with multinational tech firms, billion-dollar wealth managers, and some of the most exciting startups and mid-sized players in SaaS. You can rely on me for: - Short-form copy | High-converting copy emails, websites, and LPs - Medium-form content | SEO blogs, case studies, and brochures - Long-form downloadable | Standout whitepapers, guides and research reports Over 100 B2B companies have trusted me because I am: *Easy to Work With Freelancers exist to help you meet deadlines without extra friction or obligations. To make your life easy and deliver the content you need on-time, I am committed to: ✔️ Working around your timeline and schedule ✔️ Proactively filling information gaps and asking questions ahead-of-time to avoid project delays ✔️ Treating deadlines as the absolute latest possible delivery date, rather than a moving target * Research-Driven People are skeptical of everything brands produce now; depth, detail, and authority are crucial signals that your copy is human-made (and worth their attention.) That’s why I: ✔️ Do extensive industry and persona research to understand your audience ✔️ Immerse myself in your brand to get the tone, positioning, and POV you’re going for ✔️ Apply evidence-based behavioural science principles to help your content and copy achieve their goals * Value-Orientated Your project deliverables are table stakes, but I always seek to deliver extra value that ensures you get more than your money’s worth. That typically means: ✔️ Repurposing content into extra deliverables ✔️ Sharing my research document with your team ✔️ Producing multiple headlines, ads, and messaging blocks to A/B test