Will K.

I'm Will, Upwork's Top Ranked Shopify and Klaviyo growth partner for DTC brands. My team of 8 US based experts and I have worked with 250+ Shopify brands. We specialize in building and growing sales funnels for new and established brands, and more recently implementing larger AI initiatives across DTC funnels. We have great experience in subscription supplements, food & beverage, and B2B industrial. Through November 20th, I'm doing a free BFCM audit of Shopify, Klaviyo, and subscription funnels. Send me your store link and I'll reply with a short video of the first three things I'd change! Ultra Marketing Group is a Shopify Select Partner, a Klaviyo Platinum Partner and a Skio/Recharge partner. Subscription funnels are a big part of what we do. We've built 150+ subscription programs, many of them on Skio and Recharge, managed 320+ Klaviyo accounts, and I've kept a 100% Job Success Score here on Upwork. A few recent ones we're proud of (full write-ups are on our website): Frog Fuel had strong retail and Amazon sales, but their DTC store wasn't keeping up. We rebuilt it on Shopify Plus, redid every Klaviyo flow and moved their subscriptions from Recharge to Skio. Gross sales are up 539%, conversion is up 212% and subscription revenue is up 291%. Underbrush needed to get off a platform that couldn't scale. We moved them to Shopify and built their subscription program on Skio. They've since passed $10M in subscription revenue with 85,000+ subscribers, converting at 4.52%. Make Time Wellness had real demand but almost nothing coming from email. Twelve months after we rebuilt their funnel and Klaviyo account, total sales are up 424% and email and SMS revenue is up 709%. Beast Mode Soap's conversion is up 139%, and their month-three subscriber retention sits at 74%, well above the Skio average of 65%. Cataclysm Arcade launched with no customer list and a hard deadline. The store converted at 7.69%, sold out its early bird in 32 days and helped carry a $2.05M Kickstarter. Revenue figures are Shopify-reported. What brands usually bring us in for: Subscription funnels. We're a Skio/Recharge partner and an Ordergroove development partner, and we work in Loop and Stay.ai too. We build the whole funnel: subscribe-and-save offers on the product page, onboarding flows, failed-payment recovery, pause and skip options, cleaner portals and win-back when someone cancels, all synced with Klaviyo so nothing double-sends. Now that Recharge owns Skio, a lot of brands aren't sure whether to stay or move. I'll give you a straight answer before anything gets rebuilt. Shopify builds and conversion. Theme rebuilds, funnel and checkout fixes, replatforming, bundles and upsells. We test changes before they stay, so you know what actually moved the number. Klaviyo email and SMS. Flows, segmentation, campaigns and deliverability. At Make Time Wellness, email and SMS went from 13% to 20% of total revenue, with flows driving 57% of it, bounces down 62% and spam complaints down 40%. For a 7-figure lifestyle brand, we rebuilt every flow across 6 Klaviyo accounts in 90 days: $1.3M in Q4, Klaviyo-attributed sales up 60% year over year and SMS at about 25% of revenue. AI initiatives. Most of this work is leading the rollout of AI processes and systems inside your current ecommerce business. We figure out where AI actually saves your team time or makes you money, whether that's customer service, email and creative, merchandising or reporting. Then we build it into the stack you already have and stay with it so it keeps working. That includes AI retention on Shopify and Klaviyo: predicted reorder and replenishment flows, AI-ranked win-back lists, and draft outreach your team approves before it sends. We also cover the basics of agentic search and optimization, so your products show up and can be bought through ChatGPT, Gemini and Meta's assistant, and those orders get tracked properly. How we work: you work directly with me and my team. No outsourcing, no third parties. We're a small, all US based team, each an expert in a different part of the funnel, and we work closely enough that clients get to know every one of us. You get a short update every week on what changed and what it did. Strategy, audits and CRO retainers are hourly; builds, migrations and flow rebuilds are fixed-price with milestones. Brands we do our best work with: subscription supplements and wellness, food & beverage, B2B industrial, beauty and personal care, pet, home goods, and anything that sells well on subscription. Certified Partner with: Shopify Plus Skio Recharge Stay.ai Replo Rebuy Zaymo Shoplift Loop Alia Ordergroove Opensend Redo Also a Shopify Select Partner, Klaviyo Platinum Partner, Verified Meta Business Partner, Google Premier Partner and Adobe Certified Professional. Looking forward to chatting! Will