Artem Z.

I help iOS and Android apps grow through App Store Optimization (ASO) and paid acquisition, focusing on sustainable organic growth and efficient user acquisition. I have 6+ years of hands-on experience working with 200+ mobile apps across different categories, including Lifestyle, Finance, Games, Utilities, Education, and Wellness. My work has helped apps reach Top-1 keyword rankings worldwide (US, DE, JP, CA, UK, AU, FR, MY and others). I work end-to-end: from keyword research and store listing optimization to Apple Search Ads, Google Ads, and Meta Ads — always based on data, testing, and real performance metrics, not assumptions. ⸻ What I do App Store Optimization (iOS & Google Play) • ASO audits and growth strategy • Keyword research and semantic clustering • Metadata optimization (titles, subtitles, descriptions) • Localization strategy (DE, JP, ES, FR, CN and others) • Store listing conversion optimization (screenshots, icons, videos) • A/B testing (screenshots, creatives, messaging) Apple Search Ads • Account and campaign structure (brand, generic, competitor, discovery) • Keyword mining and scaling • Smart bidding and budget control • Funnel and post-install event optimization • Search → install → subscription logic Paid User Acquisition for Apps • Google Ads for Apps (UAC & Search) • Meta Ads (Facebook & Instagram) for mobile apps • Creative testing strategy (angles, hooks, iterations) • CAC → LTV thinking, not just CPI • Collaboration with developers and product teams Product & Monetization Analysis • Onboarding and paywall UX review • Subscription funnel analysis • Recommendations for improving trial-to-paid conversion ⸻ Case highlights • Moonly — +30% visibility in CA and DE after semantic keyword clustering • Mysoul Motivation — 100+ new indexed keywords in US and DE • Heart of Vegas — creative iteration led to +17% CTR increase (Additional ASO & ASA cases available on request.) ⸻ Tools & platforms AppTweak, ASOMobile, Asodesk, App Store Connect, Google Play Console, Sensor Tower, SplitMetrics, Apple Search Ads, Google Ads, Meta Ads