Matt J.
Expert Vetted | Fractional CMO | Strategy | Google | Meta | LinkedIn
My name is Matt Julian. I've acquired millions of customers and generated over $1 billion in revenue. I own and operate Whitewood Digital & Direct, a marketing consultancy. Upwork named me a Top Rated Plus contributor with a 100% Job Success for over 20 clients. My clients are from multiple industries, including real estate, renewable energy, healthcare, and finance; roles for these clients include CMO, General Manager, Head of Marketing, and Marketing DIrector. I conceive marketing strategies - using Digital and Direct tactics - engineered to achieve your goals. Whether you need to generate leads, convert inquirers to customers, expand customer spend, or retain customers, I develop impactful campaigns that resonate and compel the desired action. I have deep and broad experience with multiple Digital and Direct marketing channels. Google Ads Pay per Click, Social Paid media using Facebook, Instagram, and LinkedIn, Email, Content, Video, Direct Mail, Drip – each work well and can be adapted to cost effectively suit your needs. Figuring out the optimal approach – or just executing it – is what I do. I have over twenty years experience working with Fortune 500 brands and brand new start ups. I've created hundreds of marketing pieces; written action oriented copy for them all; conducted A/B testing on lead generation and landing page conversion; managed internal and external stakeholders; created content/conversion/nurturing trees tied together with multiple digital platforms; developed marketing attribution models; developed welcome kits, terms and conditions distribution chains, and premium fulfillment programs; penetrated new markets using market segmentation and response models; and, using data for support, successfully proposed and implemented large, medium, and small marketing projects for businesses of all sizes. I'd like to put that experience to work for you.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $60k
Billed in all: $661,589$662k
$12k in the last 6 months
Across 46 contracts
Earnings, last 30 days
Skill rankings: Top 0.22% in Lead Generation
Top 1% in 13 of 15 skills, ranked by MRR among everyone on Upwork with the skill.
- Direct Mail97 freelancers · 🇺🇸 #3Top 3%🇺🇸#3 of 72
- #7LinkedIn Marketing1,819 freelancers · 🇺🇸 #5Top 0.38%🇺🇸#5 of 143
- #9Instagram Marketing3,741 freelancers · 🇺🇸 #3Top 0.24%🇺🇸#3 of 301
- #10Facebook Marketing1,913 freelancers · 🇺🇸 #3Top 0.52%🇺🇸#3 of 117
- #11Google Search1,379 freelancers · 🇺🇸 #3Top 0.80%🇺🇸#3 of 111
- #13Content Marketing3,405 freelancers · 🇺🇸 #5Top 0.38%🇺🇸#5 of 803
- #24Campaign Management3,111 freelancers · 🇺🇸 #8Top 0.77%🇺🇸#8 of 417
- #29Social Media Advertising7,006 freelancers · 🇺🇸 #13Top 0.41%🇺🇸#13 of 1,182