Kelly L.

I help DTC and ecommerce brands convert more of the traffic they already have and turn first-time buyers into repeat customers. CRO, Klaviyo email marketing, and growth strategy are my core, and I approach all three as an operator who has owned a P&L, not just run one channel. I co-founded an ecommerce apparel brand, scaled it from 0 to 30,000 customers and $1.2M in annual revenue, and sold it. Along the way I owned conversion rate optimization, the full Klaviyo lifecycle, paid acquisition across Meta, Google, and TikTok ($660K+ in ad spend driven to positive ROI), Yotpo loyalty and referrals, and the Shopify Plus storefront itself. That retention work produced a 40% repeat-purchase rate and 4.8/5 reviews. Because I've sat in the founder's seat, I think about your revenue and margin first, tactics second. Today I consult for DTC and B2B brands on that same playbook. WHERE I CAN HELP Conversion Rate Optimization (CRO) • Funnel audits from ad click to checkout to find exactly where you leak revenue • Landing page, product page, and cart/checkout optimization • A/B testing and analytics-based decisions (Google Analytics, GA4, GTM) • UX and website UI improvements that lift conversion, not just looks Klaviyo, Email & SMS • Full lifecycle flows: welcome, abandoned cart and browse, post-purchase, winback, replenishment • Campaign strategy, segmentation, and list growth • Deliverability, A/B testing, and revenue attribution • Klaviyo + Shopify + Yotpo integrations Growth Marketing • Multi-channel acquisition and attribution (Meta, paid search/SEM, TikTok, SEO, affiliate) • Referral and loyalty programs • Retention and LTV expansion • Marketing automation and AI-driven workflows Marketing Strategy • Go-to-market and channel strategy • Budgeting, forecasting, and analytics • Product, pricing, and positioning • Roadmaps a lean team can actually execute Technical (so the strategy ships, not just slides) • Shopify Liquid development • HTML, CSS, JavaScript, and fully deployed web apps • Marketing and tracking stack setup: Klaviyo, GA4, GTM, Segment, HubSpot, Salesforce, Pipedrive • AI implementation across your marketing and operations Tools I work in: Shopify Plus, Klaviyo, Yotpo, Google Analytics / GA4, Google Tag Manager, Meta & Google Ads, HubSpot, Salesforce, Segment, and more. Most of my clients are founders and lean teams who want one partner who can both set the strategy and build it. If that's you, send me a note about what you're working on and what winning looks like. I'll tell you honestly where I can move the needle.