Adam G.

I help growing food, beverage and lifestyle brands make their Shopify sites easier to trust and buy from, starting with a diagnosis, not a redesign. I also work with B2B companies that need a site that explains what they do clearly. If you're getting traffic from ads, retail, press or social but too many people leave without buying, or the site no longer looks like the brand you've built, that's the problem I solve. Your site has to work for shoppers online, retail buyers checking you out before a meeting, and increasingly AI search. I've been designing for 10+ years (BFA in Graphic Design, CSULB), starting at a consumer-products agency designing packaging that went into major US retailers. I lead strategy, messaging and UX/UI on every project myself, and bring in vetted Shopify developers for custom builds. How I work: • Diagnose: find where and why visitors drop off, with a prioritized fix list • Position: nail what makes you the obvious pick, and what each audience needs to see, before any design • Rebuild: design and build the pages that decide sales (product, collection, bundle, cart), plus where-to-buy and wholesale paths • Improve: keep refining after launch Recent work: • It's Nola (Shopify snack brand): reworked the shopping flow; +16.5% average order value, plus more wholesale and corporate inquiries • Athleisure brand (Shopify): UX/CRO audit and targeted fixes for mobile shoppers dropping off before checkout • Lamb & Co: one design system across a content-heavy WordPress site and a Shopify store • AMI Strategies (B2B tech): site architecture, UX/UI and WordPress build that helps their sales team explain complex services A good fit if you: • Have a proven product and real traffic, but the site isn't turning it into sales • Have a launch, rebrand, retail expansion or Q4 push coming up • Need one site that serves shoppers, retail buyers and wholesale or corporate orders • Are a B2B company whose site feels outdated or undersells what you do Platforms: Shopify (primary), WooCommerce, WordPress/Elementor, Figma. Not sure where to start? Check out the fixed-price Site Diagnosis in my project catalog, or send me your URL and what's going on.