Jessica V.

If you’re explaining your business on every sales call, your messaging isn't doing its job. You've created a strong offer, and you've gotten real results. But somewhere between your head and your market, the story's getting lost. - Prospects are unsure - Sales calls run long - Your team explains it differently every time ...And you’re still the one who has to step in and close I fix your messaging at the root, so your business explains itself. ⚡️Make your offer INSTANTLY clear without over-explaining. Even if your business has always been hard to explain. _____ I’m Jessica Vaillancourt, founder of Goodkind Studio & Top Rated Upwork Content Strategist. For 8+ years, I’ve worked closely with founders and teams creating high-quality content strategies that build trust and drive growth. Over time, I kept seeing the same issue: the message wasn't clear, even when the founder was. For 8+ years, I’ve worked closely with founders and teams creating high-quality content strategies that build trust and drive growth. Over time, I kept seeing the same issue: the message wasn’t clear, even when the founder was. So I shifted my work to focus on the root—turning what’s in a founder’s head into one defined story that shows your audience immediately why you’re the right choice. Not just “content.” Not just “messaging.” A living system your business can actually use to market, persuade, and sell. _____ 👉 And if you’re not there yet, I step in to build the content that gets you there. • Blogs • Newsletters • LinkedIn content • Thought leadership This isn’t content for the sake of posting. It’s content that makes your business easier to understand, and easier to choose. _____ What I Do I help you go from: 🙅‍♀️ “We have to explain this every time…” to: 😄 “People get it before we even get on the call.” That looks like: ✓ Strengthening your positioning so it hits immediately ✓ Building a messaging system your team can use daily ✓ Translating your expertise into content that converts ✓ Aligning your website, content, and sales language into one story _____ Ways I Can Support You 1. Messaging & Positioning (Core Work) Define your core story so your value is clear the first time. 2. Content Strategy (Built on That Foundation) Create a system for content that reinforces your positioning and drives growth. 3. High-Stakes Content (Ghostwriting) Thought leadership, blogs, and emails that sound like you, and deeply move people. _____ Who I Work Best With Founder-led businesses ($500K–$5M+) Service-based companies where trust drives the sale Teams generating interest, but struggling with conversion Founders tired of being the bottleneck in every deal _____ Selected Experience BetterHelp Studio Three 49 Antarctic iCabinetry Direct Kaya Care Inc. Personal brands in health, wellness, and high-trust industries I’ve built full content ecosystems, from SEO blogs to founder-led LinkedIn to newsletters that drive inbound. 🥇 45+ founders and teams supported | 1,000+ strategic and editorial assets delivered _____ Client Feedback “Exceptional talent for capturing distinct brand voices.” — Founder & CEO, Studio Three 49 “Her ability to enhance clarity without losing the voice was invaluable.” — Founder & CEO, Kaya Care “My LinkedIn presence is now strong, and I’m getting traction in a whole new area of business.” — Founder, Speaker _____ What It’s Like to Work With Me ✓ Clear thinking + curiosity ✓ Messaging roadmap that gets used (not buried) ✓ A collaborative process that respects your vision ✓ Work that makes everything else easier—sales, content, growth If your business is working, but your messaging isn't doing the selling, we should talk.