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Eugene K.
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Eugene K.

GA4/GTM Tracking Engineer | Setup, Consent Mode, CAPI, Server-Side GTM

🚀 𝐇𝐞𝐥𝐩 𝐒𝐦𝐚𝐥𝐥 & 𝐌𝐞𝐝𝐢𝐮𝐦 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐓𝐡𝐞𝐢𝐫 𝐁𝐨𝐭𝐭𝐨𝐦 𝐋𝐢𝐧𝐞 𝐛𝐲 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐰𝐢𝐭𝐡 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 🚀 ✅ 𝘎𝘜𝘈𝘙𝘈𝘕𝘛𝘌𝘌 𝘏𝘐𝘎𝘏 𝘘𝘜𝘈𝘓𝘐𝘛𝘠 𝘞𝘖𝘙𝘒 | 𝟝/𝟝 ⭐⭐⭐⭐⭐ 𝘙𝘈𝘛𝘌𝘋 𝘗𝘙𝘖𝘍𝘌𝘚𝘚𝘐𝘖𝘕𝘈𝘓 |⚡️ 𝘗𝘙𝘖𝘝𝘐𝘋𝘌 𝘍𝘈𝘚𝘛 𝘛𝘜𝘙𝘕𝘈𝘙𝘖𝘜𝘕𝘋 | 📅 𝘈𝘓𝘞𝘈𝘠𝘚 𝘔𝘌𝘌𝘛 𝘋𝘌𝘈𝘋𝘓𝘐𝘕𝘌𝘚 | 👨‍💻 𝘈𝘕𝘠𝘛𝘐𝘔𝘌 𝘈𝘝𝘈𝘐𝘓𝘈𝘉𝘐𝘓𝘐𝘛𝘠 | 💼 𝘏𝘈𝘗𝘗𝘠 𝘛𝘖 𝘏𝘌𝘓𝘗 𝘞𝘐𝘛𝘏 𝘌𝘐𝘛𝘏𝘌𝘙 𝘚𝘐𝘔𝘗𝘓𝘌 𝘛𝘈𝘚𝘒𝘚 & 𝘖𝘙 𝘓𝘖𝘕𝘎-𝘛𝘌𝘙𝘔 𝘞𝘖𝘙𝘒 | 7+ 𝘠𝘌𝘈𝘙𝘚 𝘖𝘍 𝘌𝘟𝘗𝘌𝘙𝘐𝘌𝘕𝘊𝘌 | 💡𝘔𝘈𝘒𝘐𝘕𝘎 𝘠𝘖𝘜 𝘋𝘈𝘛𝘈 𝘔𝘈𝘒𝘌 𝘚𝘌𝘕𝘚𝘌 👋 Hey, I’m Eugene and I specialize in advanced conversion tracking and comprehensive reporting to optimize your online marketing efforts by helping you and your team (or clients) to understand marketing and behavior data better. ● 𝐀 𝐒𝐍𝐀𝐏𝐒𝐇𝐎𝐓 𝐎𝐅 𝐌𝐘 𝐒𝐄𝐑𝐕𝐈𝐂𝐄𝐒: 🛰️ 𝘼𝙙𝙫𝙖𝙣𝙘𝙚𝙙 𝙏𝙧𝙖𝙘𝙠𝙞𝙣𝙜 𝙎𝙚𝙩𝙪𝙥: from GA4 to server-side tracking via GTM, I handle all aspects of advanced tracking, including enhanced e-commerce, cross-domain tracking, and conversion tracking for ad platforms like Facebook (Meta), Google Ads, Bing, LinkedIn, and TikTok. Your tracking setup will be precise, scalable, and aligned with your business objectives.    🎯 Result & Impact: my clients often see a 15%-30% improvement in data accuracy when implementing advanced S2S tracking 🧩 𝘾𝙤𝙢𝙥𝙧𝙚𝙝𝙚𝙣𝙨𝙞𝙫𝙚 𝘿𝙖𝙩𝙖 𝙄𝙣𝙩𝙚𝙜𝙧𝙖𝙩𝙞𝙤𝙣: seamlessly integrating data from platforms such as Google Analytics 4, Matomo, FB, TikTok, LinkedIn, Bing, Google Ads, Google Search Console, and more into cohesive reports. With expertise in managing complex data ecosystems, I ensure all your data is harmonized and accurately represented. 📊 𝘾𝙪𝙨𝙩𝙤𝙢 𝘿𝙖𝙩𝙖 𝙑𝙞𝙨𝙪𝙖𝙡𝙞𝙯𝙖𝙩𝙞𝙤𝙣: crafting visually impactful and insightful dashboards and reports using tools like Looker Studio, Supermetrics, Funnel.io, Triple Whale, Google Sheets, and BigQuery. Every visualization is tailored to your specific needs, ensuring you can effectively monitor performance and make data-driven decisions. 📈 𝘼𝙪𝙩𝙤𝙢𝙖𝙩𝙚𝙙 𝙍𝙚𝙥𝙤𝙧𝙩𝙞𝙣𝙜 𝙎𝙤𝙡𝙪𝙩𝙞𝙤𝙣𝙨: I develop automated data pipelines using Google Apps Script, Python, JavaScript, Google Cloud Functions (Pub/Sub, Scheduler), and APIs like Facebook (Meta), Shopify, Google Ads, and Plausible. These solutions ensure your data is always up-to-date in Google Sheets or BigQuery, saving you time and effort. 🕵️‍♀ 𝙄𝙣-𝘿𝙚𝙥𝙩𝙝 𝘼𝙣𝙖𝙡𝙮𝙨𝙞𝙨 𝙖𝙣𝙙 𝙄𝙣𝙨𝙞𝙜𝙝𝙩𝙨: using advanced statistical analysis, data modeling, and mathematical frameworks, I deliver actionable insights that uncover trends, pinpoint challenges, and highlight growth opportunities. My goal is to empower you with a deep understanding of your data and what’s really happening in your business/marketing etc. 🛟 𝘾𝙤𝙣𝙨𝙪𝙡𝙩𝙞𝙣𝙜 𝙖𝙣𝙙 𝙏𝙧𝙖𝙞𝙣𝙞𝙣𝙜: I offer consulting services to help you optimize your data strategies and maximize ROI. Additionally, I provide training sessions tailored to your team’s skill level, ensuring they are confident in using tools, interpreting reports, and leveraging data effectively.    💎 How I can maximize your project’s potential: 🚀 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙂𝙧𝙤𝙬𝙩𝙝 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨: If/when needed I work alongside with my partners—experienced SEO guru and PPC expert — we provide tailored solutions to drive more traffic, enhance website sales funnels, and generate more leads and sales. Creating landing pages, articles, advanced and engaging quizzes etc. Together, we ensure your advertising achieves the best possible results. ● 𝐂𝐋𝐈𝐄𝐍𝐓𝐒: ✔ More than 250 satisfied B2B and B2C businesses ✔ 70% e-commerce (retail, clothes, jewelry, flowers/gifts, health & beauty) ✔ 30% services (software, SAAS, real estate, finance, health/beauty, training) ✔ Non-profit organizations ● 𝐌𝐘 𝐂𝐎𝐑𝐄 𝐄𝐗𝐏𝐄𝐑𝐓𝐈𝐒𝐄:          ✰ Google Analytics 4 (GA4) / Google Tag Manager / Segment / Google Tag Manager Server-Side / Google Analytics (Universal Analytics) ✰ Zapier, Make ✰ Hotjar/Clarity ✰ VWO/Convert/Google Optimize ✰ FB (Meta) Ads Conversion API / Twitter (X) Ads/ Google Ads / Microsoft (Bing) Ads / Linkedin Ads/TikTok Ads Conversion Tracking etc ✰ Google Data Studio Dashboards (all data sources) / BigQuery ML ✰ Shopify/Magento/WordPress/Squarespace/Wix ● 𝐓𝐘𝐏𝐈𝐂𝐀𝐋 𝐖𝐎𝐑𝐊𝐅𝐋𝐎𝐖 𝐖𝐈𝐓𝐇 𝐌𝐄 1️⃣ Understanding Business Requirements 2️⃣ Audit 3️⃣ Implementation Planning & Approval 4️⃣ Tracking Implementation & Verification 5️⃣ Comprehensive Custom Dashboards in Looker Studio 6️⃣ Education & Guidance 7️⃣ Data Analysis for CVR & ROI Optimization 8️⃣ A/B Testing 𝘼𝙡𝙧𝙚𝙖𝙙𝙮 𝙨𝙤𝙪𝙣𝙙 𝙡𝙞𝙠𝙚 𝙖 𝙛𝙞𝙩? 𝙉𝙚𝙭𝙩 𝙨𝙩𝙚𝙥𝙨 🟢 Click the green (Invite) or (Hire) button in the top right-hand corner 💬 Let's discuss your case, answer a few questions -> make a plan. ☎️ Or arrange a quick 30-min call here on Upwork

🇵🇱Warsaw, Poland$65/hr100% JSS4.63 (53)Since Feb 2019

Earnings and projects

MRR
$2.9k

Last 6 months ÷ 6

World#13,371 / 412k
🇵🇱Country#177 / 2,852
Revenue, last 30 days
$2.6k

Last 6 months: $17k

World#15,485 / 412k
🇵🇱Country#180 / 2,852
Total earnings
$209k

Billed in all: $221k

World#14,284 / 412k
🇵🇱Country#253 / 2,852
Per project
$2.4k

$644 in the last 6 months

World#67,414 / 412k
🇵🇱Country#650 / 2,852
Projects, last 6 months
27

Across 29 contracts

10% fixed90% hourly
World#3,464 / 412k
🇵🇱Country#30 / 2,852
Projects in all
88

Across 103 contracts

24% fixed76% hourly
World#32,721 / 412k
🇵🇱Country#237 / 2,852

Earnings, last 30 days

$221k+$2.6k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$218k$220k$222kOct 9Oct 24Nov 8

Skill rankings: Top 3% in Search Engine Optimization

Ranked by MRR among everyone on Upwork with the skill.

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  8. #362Conversion Rate Optimization5,165 freelancers · 🇵🇱 #4Top 7%