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Makul M.
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Makul M.

Scaled 20M+ Ads | Meta Ads for DTC & Lead Gen | 4.5+ ROAS

I’m a 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 𝐰𝐢𝐭𝐡 𝟏𝟎+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 𝐞𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 helping Shopify and DTC brands build 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞, 𝐬𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 & 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐬𝐲𝐬𝐭𝐞𝐦𝐬. 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝟏𝟎,𝟎𝟎𝟎+ 𝐚𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬, 𝐡𝐚𝐧𝐝𝐥𝐞𝐝 $𝟏𝟎𝐌+ 𝐢𝐧 𝐚𝐝 𝐬𝐩𝐞𝐧𝐝, 𝐚𝐧𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝟏,𝟎𝟎𝟎,𝟎𝟎𝟎+ 𝐪𝐮𝐚𝐥𝐢𝐟𝐢𝐞𝐝 𝐥𝐞𝐚𝐝𝐬 across multiple industries. Whether you’re spending $𝟏𝐤/𝐦𝐨𝐧𝐭𝐡 𝐨𝐫 𝐬𝐜𝐚𝐥𝐢𝐧𝐠 𝐩𝐚𝐬𝐭 $𝟏𝟓𝟎𝐤+/𝐦𝐨𝐧𝐭𝐡, I focus on 𝐫𝐞𝐝𝐮𝐜𝐢𝐧𝐠 𝐂𝐀𝐂, 𝐢𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠 𝐑𝐎𝐀𝐒, 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 that give you clarity, control, and confidence in your ad spend. 𝐓𝐡𝐚𝐭 𝐦𝐞𝐚𝐧𝐬: 🎯 Creatives that win auctions 🔄 Funnels that convert consistently 📊 Decisions backed by data, not guesses 𝐖𝐡𝐲 𝐁𝐫𝐚𝐧𝐝𝐬 𝐓𝐫𝐮𝐬𝐭 𝐌𝐞 🧠 𝐌𝐚𝐧𝐚𝐠𝐞𝐝 $𝟐𝟎 𝐌+ in ad spend across multiple platforms 📊 Worked with budgets from $𝟏𝟎𝟎/𝐦𝐨𝐧𝐭𝐡 𝐭𝐨 $𝟏𝟎𝟎,𝟎𝟎𝟎+/𝐦𝐨𝐧𝐭𝐡 🚀 Launched & managed 𝟏𝟎,𝟎𝟎𝟎+ 𝐚𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐌𝐞𝐭𝐚, 𝐓𝐢𝐤𝐓𝐨𝐤 & 𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 ⚡ Reduced CAC by up to 𝟑𝟕% 𝐚𝐧𝐝 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐂𝐕𝐑 𝐛𝐲 𝟕% 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐂𝐑𝐎 Strategies 📈 Generated 𝟏𝟎𝟎,𝟎𝟎𝟎+ 𝐪𝐮𝐚𝐥𝐢𝐟𝐢𝐞𝐝 𝐥𝐞𝐚𝐝𝐬 across ecommerce & lead-gen funnels 🏆 𝟏𝟎+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 across DTC, B2B, Real Estate, Health & Fitness 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐞𝐥𝐢𝐯𝐞𝐫 📉 Lower CAC & Higher ROAS through disciplined, data-driven testing 🎨 Stronger creative strategy that reduces costs and improves performance 🔄 Full-funnel Meta ads systems built to scale smoothly and profitably 📊 Clear, easy-to-understand reporting (weekly & monthly) 𝐖𝐡𝐚𝐭 𝐈 𝐡𝐚𝐧𝐝𝐥𝐞: 📣 Meta Ads (Facebook & Instagram) 📈 Ecommerce Growth Strategy 👉 Image video and Complete Content Creatives, and scripts. 🛍️ Shopify Optimisation 🎨 Performance Creative Strategy 🔍 Tracking, Pixel & CAPI Setup 💸 CAC Reduction & ROAS Growth 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐂𝐚𝐧 𝐇𝐢𝐫𝐞 𝐌𝐞 𝐅𝐨𝐫 ⚡ 𝐒𝐞𝐧𝐢𝐨𝐫-𝐥𝐞𝐯𝐞𝐥 𝐚𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 * Meta (Facebook & Instagram) * TikTok Ads * Pinterest Ads 🎨 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 & 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 * Hooks, angles, ad concepts * Clear creative feedback & iteration plans 🧩 𝐅𝐮𝐧𝐧𝐞𝐥 & 𝐂𝐑𝐎 𝐨𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧 * Landing page structure * Conversion bottleneck fixes * Improving CVR, not just traffic 📈 𝐅𝐮𝐥𝐥 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 * Testing frameworks * Scaling systems * Cost control & stability 💬 𝐖𝐡𝐚𝐭 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐒𝐚𝐲: ⭐⭐⭐⭐⭐ 𝐂𝐥𝐢𝐞𝐧𝐭 𝐑𝐞𝐯𝐢𝐞𝐰 𝟏 (Team Player & Reliability) “Makul showed a strong team-player attitude while also working independently. He was responsive, dedicated, punctual, and dependable. He completed everything we asked for and exceeded our expectations. We would be happy to hire him again in the future and highly recommend his services.” ⭐⭐⭐⭐⭐ 𝐂𝐥𝐢𝐞𝐧𝐭 𝐑𝐞𝐯𝐢𝐞𝐰 𝟐 (Results-Driven & Client-First Mindset) “Makul was exceptional to work with. He is committed, dedicated, and highly result-driven. He genuinely cares about delivering the best possible outcomes and always puts the client first. His approach and mindset made a real difference to our campaigns.” ⭐⭐⭐⭐⭐ 𝐂𝐥𝐢𝐞𝐧𝐭 𝐑𝐞𝐯𝐢𝐞𝐰 𝟑 (Trust, Experience & Facebook Ads Expertise) “Makul did a great job managing our Facebook ads. He was patient, listened carefully, and made the process easy. His experience clearly shows in the results he delivers. I would definitely hire him again and recommend him to anyone looking for an experienced Facebook ads expert.”

🇮🇳Gurugram, India$20/hr100% JSS4.96 (38)Since Feb 2019
GlobeUpwork

Earnings and projects

MRR
$155

Last 6 months ÷ 6

World#122,301 / 412k
🇮🇳Country#12,797 / 45.9k
Revenue, last 30 days
$34

Last 6 months: $932

World#101,179 / 412k
🇮🇳Country#10,811 / 45.9k
Total earnings
$25k

Billed in all: $25k

World#123,806 / 412k
🇮🇳Country#17,130 / 45.9k
Per project
$472

$186 in the last 6 months

World#188,164 / 412k
🇮🇳Country#23,326 / 45.9k
Projects, last 6 months
5
40% fixed60% hourly
World#41,747 / 412k
🇮🇳Country#4,996 / 45.9k
Projects in all
53

Across 67 contracts

31% fixed69% hourly
World#57,730 / 412k
🇮🇳Country#9,583 / 45.9k

Earnings, last 30 days

$25.5k+$34 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$25,440$25,460$25,480$25,500Oct 9Oct 24Nov 8

Skill rankings: Top 24% in Social Media Website

Ranked by MRR among everyone on Upwork with the skill.

  1. #29Snapchat Marketing113 freelancers · 🇮🇳 #4Top 26%
  2. #406Social Media Website1,690 freelancers · 🇮🇳 #29Top 24%
  3. #531Google Shopping1,118 freelancers · 🇮🇳 #168Top 47%
  4. #1,258Campaign Management3,111 freelancers · 🇮🇳 #148Top 40%
  5. #1,423TikTok4,101 freelancers · 🇮🇳 #33Top 35%
  6. #1,729Facebook5,551 freelancers · 🇮🇳 #156Top 31%
  7. #2,223Facebook Advertising6,298 freelancers · 🇮🇳 #352Top 35%
  8. #3,349Google Ads9,625 freelancers · 🇮🇳 #895Top 35%