Ernest R.

Senior Product Designer | UX Strategy, SaaS & Mobile (ex-Kraken)

I am a Senior Product Designer specializing in UX strategy, SaaS platforms, and mobile applications for companies that need clarity, speed, and measurable outcomes. Formerly, I led UI design at Kraken, where I worked on complex, high-traffic financial products used globally. Since then, I have partnered with startups, scale-ups, and enterprise teams to design products that are intuitive, scalable, and aligned with real business goals. My work spans the full product lifecycle, from discovery and UX audits to design systems and high-fidelity delivery. I collaborate closely with founders, product managers, engineers, and stakeholders, often acting as a design lead or embedded partner rather than a pixel-only contributor. What you can expect working with me: - Strategic, outcome-driven design decisions - Clear communication and reliable delivery - Minimal hand-holding and zero micromanagement - Strong ownership mindset and accountability - Designs grounded in user research and product strategy Ideal clients: I work best with: - SaaS and technology companies - Healthcare, fintech, and data-driven platforms - Startups preparing for scale or fundraising - Teams that value UX maturity and long-term impact Selected clients and brands: Paris Saint-Germain, Nike, New Balance, Jordan, Qatar Airways, Kraken, Dropbox, Notion, DataRobot, AC Milan, National Bank of Abu Dhabi, Tesla Dubai, Red Bull, MIT, BP, Pearl Jam Core services: - Product UX strategy and audits - Web and mobile app design - SaaS platform design - Design systems and component libraries - Wireframes, prototypes, and usability testing - UX research, user flows, and journey mapping Process: Discovery: Understanding the product, users, constraints, and success metrics. Strategy: Defining structure, flows, and priorities aligned with business goals. Design: Creating scalable, validated solutions through iteration and prototyping. Delivery: Clean handoff, documentation, and support through implementation. Tools: Figma, Framer, Sketch, Adobe Creative Suite, After Effects, Zeplin