Devon O.

B2B Growth Marketer | Paid Ads - CRO - RevOps - Demand Gen - UI/UX

✅ ‎‎‎ I drive (and measure) positive ROI by bridging the gap between UI/UX & Web Design, Paid Ads, and RevOps/Marketing Operations. Specialized in Demand Gen, On-Site Optimization (CRO), and full-funnel growth strategies that turn traffic into revenue. 🌟 ‎‎‎ Top 1% on Upwork, accepted invitee of Upwork's EXPERT-VETTED program, with 100% reviews from previous clients in more than 70+ projects. 🧲 ‎‎‎ Organized, hard-working, and data-driven professional with 8+ years of experience working in Growth. 🌱 ‎‎‎ From seed-stage startups to larger enterprises, I've worked with brands of all sizes, budgets, and industries to improve their websites and digital marketing performance. _____________________________________________ Over the years I’ve: - Successfully completed 100+ client web design projects, some from scratch and others by redesigning existing websites/landing pages for improved conversion rates (CRO). - Strategized, executed, and managed dozens of successful paid advertising (SEM & SMM) campaigns for lead generation and eCommerce businesses on platforms such as Google, Facebook, Instagram, LinkedIn, and several others with budgets as high as $250,000 per month. - Continuously invested in my expertise/workflows, building processes and acquiring certifications from several leading ad platforms and top digital marketing courses such as: - Ad Platforms: Google Ads Search, Google Ads Shopping, Google Analytics - Training Programs: CXL’s Growth Marketing, Hubspot’s Growth-Driven Design, Hubspot’s Inbound, and more. - Worked for brands and teams of all industries and sizes, ranging from lean seed-stage startups to larger cross-functional enterprises. Responsibilities ranging from marketing strategy, media buying, asset trafficking, overseeing creative/content development, marketing operations, experimentation programs, RevOps, and analytics & reporting. _____________________________________________ My Areas of Expertise: ✔ ‎‎‎ Digital Marketing Strategy ✔ ‎‎‎ Paid Search & Paid Social Advertising ✔ ‎‎‎ UI/UX Design (Websites and Landing Pages) ✔ ‎‎‎ Data & Web Analytics (Tracking, Tags, Dashboards) ✔ ‎‎‎ Conversion Rate Optimization (Landing Pages, Ads, Funnels, etc) ✔ ‎‎‎ Competitive/Trend Analysis ✔ ‎‎‎ RevOps Infrastructure & Closed Loop Reporting ____________________________________________ Below is a rough list of my growth tech stack: 📢 ‎‎‎ Ad Networks: Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, Twitter Ads, Snapchat Ads, Pinterest Ads, Capterra, and others. 🧪 ‎‎‎ Segmentation and Testing: Google Optimize, VWO, OmniConvert 📈 ‎‎‎ Conversion Rate Optimization: ConvertFlow, CartHook, CartFlow 🔁 ‎‎‎ Remarketing: Google, Facebook, LinkedIn, Adroll 🛬 ‎‎‎ Landing Pages: Unbounce, Instapage, LeadPages, Elementor ⚖️ ‎‎‎ Basic Testing: Google Optimize, Optimizely 📝 ‎‎‎ CRM’s: InfusionSoft, SalesForce, HubSpot, Zendesk, and countless other Real Estate specific CRMs 💌 ‎‎‎ Email Marketing: Pardot, Klaviyo, ActiveCampaign, Mailchimp, InfusionSoft, Mailshake, ConvertKit, Rejoiner 🧠 ‎‎‎ Project Management: ClickUp, Jira, Asana, Trello, Teams, Slack ⚙️ ‎‎‎ Integration Tools: Zapier, PieSync, Segment 🔨 ‎‎‎ Tag Managers: Google Tag Manager 🔎 ‎‎‎ Heat Mapping: Hotjar, Clarity, MouseFlow, CrazyEgg, LuckyOrange ____________________________________________