Abdullah C.
Local Business Marketing Strategist | Social Media, SEO & Content
Your local business probably doesn’t need more random marketing, it needs the right marketing mix. I help local and multi-location businesses turn social media, content, SEO, reviews, influencers, paid media, and retention into a strategy built around actual growth. 10 years in digital marketing | 70+ U.S. locations | 25+ grand openings 🏆 A few wins I’m proud of: 🚀 Built an SEO presence from virtually zero to 5.79M Google impressions + 10K organic clicks 🏢 Generated a high-value Los Angeles multifamily real estate lead through SEO within the first 5 months — and the client closed it 🔥 Generated 4M+ views through an influencer marketing campaign 📱 Grew an Instagram audience to 61K+ followers organically through content and engagement strategy 💰 Managed paid social campaigns achieving 3X–5X ROAS But here’s where I’m different: Maybe you need better Reels for your salon. Maybe your restaurant needs stronger social content. Maybe you’re opening a new location and don’t know whether to prioritize Google, social media, influencers, reviews, SEO, paid ads, or email. Or maybe you’re already doing all of those things — but you’re not sure which ones are actually driving customers. I can execute the individual work, but my real strength is seeing the bigger picture. What I can help with: 🎯 Marketing Strategy & Customer Acquisition Growth strategy, marketing audits, campaign planning, 30/60/90-day plans, launches, and identifying the right channel mix. 📱 Social Media & Content Social media management, Reels, short-form video, content calendars, graphic design, copywriting, and community management. 📍 SEO & Local Visibility SEO, Local SEO, Google Business Profile / Google My Business, Google Maps, listings, and local search optimization. ⭐ Reviews, Reputation & Influencers Review generation, reputation management, influencer campaigns, creator outreach, and local partnerships. 📣 Paid Media Google Ads, Performance Max, Meta Ads, retargeting, and campaign optimization. 📧 Retention & Conversion Email marketing, websites, landing pages, retention campaigns, and conversion optimization. 🚀 Grand Openings & Multi-Location Marketing Pre-launch strategy, awareness campaigns, local promotions, social, influencers, search, reviews, and store-level marketing. I spent 5+ years supporting marketing for a U.S. agency across 70+ business locations. That experience taught me something important: Local businesses rarely grow because of one marketing channel. The goal isn’t to sell you every marketing service. It’s to identify what will actually move your business forward and execute it well. If you need someone who understands both the content you’re creating and the business strategy behind it, let’s talk.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $4k
Billed in all: $202,320$202k
$4k in the last 6 months
Across 59 contracts
Earnings, last 30 days
Skill rankings: Top 13% in Graphic Design
Ranked by MRR among everyone on Upwork with the skill.
- #15Restaurant94 freelancers · 🇵🇰 #2Top 16%🇵🇰#2 of 15
- #59Customer Acquisition Strategy237 freelancers · 🇵🇰 #5Top 25%🇵🇰#5 of 20
- #89Local Search Ads309 freelancers · 🇵🇰 #12Top 29%🇵🇰#12 of 58
- #180Reputation Management842 freelancers · 🇵🇰 #37Top 21%🇵🇰#37 of 218
- #183Online Reputation Management790 freelancers · 🇵🇰 #53Top 23%🇵🇰#53 of 244
- #198Google My Business1,107 freelancers · 🇵🇰 #40Top 18%🇵🇰#40 of 284
- #244Marketing Management1,314 freelancers · 🇵🇰 #23Top 19%🇵🇰#23 of 93
- #400Influencer Marketing2,463 freelancers · 🇵🇰 #87Top 16%🇵🇰#87 of 578