Karen F.

I’m a Senior Fashion Designer and Surface Pattern Designer with 17+ years of international fashion industry experience, helping brands turn ideas into commercially strong, production-ready collections. My experience covers womenswear, kidswear, activewear, swimwear, athleisure, streetwear and lifestyle products, working with brands and manufacturers across the UK, US, India and international markets. I’ve worked with brands including Baby MORI, TYR Sport and Precious Little One, as well as independent brands and businesses developing new collections, products and private-label ranges. From concept and trend direction to garment design, CADs, tech packs, prints and manufacturing, I bring both the creative and technical expertise needed to take a product from an initial idea through to production. What I can help you with: FASHION & PRODUCT DESIGN -Collection development & range planning -Garment design & product development -Trend research & commercial trend direction -Moodboards, colour stories & design concepts -Womenswear, kidswear, activewear & swimwear -New brand / collection development TECHNICAL DESIGN & PRODUCTION -Professional fashion CADs -Detailed technical drawings -Complete tech packs -Measurement & specification sheets -Construction details & BOMs -Fit corrections & production revisions -Manufacturer-ready documentation PRINT & SURFACE DESIGN -Original surface pattern design -Traditional watercolour artwork -Digital illustration -Seamless repeat patterns -Placement prints -Production-ready print files & technical sheets Why work with me? I bring 17+ years of real-world fashion and manufacturing experience, so I understand the process beyond just creating attractive designs. I think about commerciality, construction, fit, materials, costing, manufacturing and the final customer — ensuring the design works both creatively and practically. Whether you're launching a new fashion brand, developing your next collection, creating a private-label range, or need an experienced designer to take your existing concepts into production, I can work with you from idea → design → technical development → manufacturing. If you’re looking for a designer who can combine creative direction with strong technical and production knowledge, I’d love to hear about your project.