Neha A.

I'm an SEO specialist with 7+ years of experience helping businesses fix what's actually broken in their search visibility, not just piling on more content over a shaky foundation. I've worked across a wide range of industries, SaaS, ecommerce, fashion and accessories, hospitality, and health and wellness, which means I've dealt with almost every kind of SEO problem you can run into: thin category pages, duplicate content from faceted navigation, indexing issues on large catalogs, local pack visibility for multi-location brands, E-E-A-T gaps on regulated niches, and technical debt on older WordPress and Shopify builds. Here's what I actually do, not just a list of buzzwords: Technical SEO Site audits, crawlability and indexing fixes, Core Web Vitals and page speed, schema markup (Product, LocalBusiness, FAQ, Article), canonicalization, XML sitemaps, log file analysis, migrations without losing rankings. On-Page SEO Keyword mapping and content gap analysis, title tag and meta description optimization, internal linking structure, content briefs written for both users and search intent, header hierarchy and readability fixes, image and alt text optimization. Off-Page SEO & Link Building White-hat outreach and guest posting on relevant, vetted sites, digital PR angles for brand mentions, competitor backlink gap analysis, disavow file cleanup where needed. No PBNs, no spammy link farms, no shortcuts that put a client's domain at risk. Local SEO (when relevant) Google Business Profile optimization, citation building, review strategy, local landing pages for multi-location businesses. Ecommerce & Shopify SEO Category and collection page structure, faceted navigation and duplicate content fixes, product schema, site speed on large catalogs. AI Search & GEO Optimizing for AI Overviews and answer engines alongside traditional rankings, since search behavior is shifting and strategies need to keep up. Reporting Clear monthly reports tied to what actually matters: rankings, organic traffic, and conversions, not just impressions and clicks that don't translate into revenue. My process, typically: Full technical and content audit in the first 1-2 weeks to find what's actually holding the site back A prioritized roadmap, fix the biggest blockers first instead of a generic 12-month plan Execution in phases: technical fixes, then on-page, then content and link building running in parallel Monthly reporting with clear next steps, not just a dashboard dump I've delivered results for brands across SaaS (Agency Analytics), ecommerce and eyewear (SmartBuyGlasses, PerfectLocks), fashion (MyVintage.uk), hospitality (The Sebel), and health and wellness (DrGanja). I use tools like Ahrefs, Screaming Frog, Google Search Console, GA4, and Semrush day-to-day, and I stay on top of algorithm updates so strategies don't go stale. If you're dealing with a site that's stuck, whether that's rankings that plateaued, traffic that dropped after an update, or a site that's never been properly optimized, send it over, and I'll tell you honestly what I'd fix first.