Richard W.

UK based freelance PR consultant and expert in content creation with 20+ years experience. My expertise covers support for UK, US and EMEA clients and PR agencies. Key sector experience includes IT/Tech, B2B, Defence, Finance, Retail, Logistics and Travel (trade and consumer). Clients talk about my crisp, clear copy and the creativity and flair that I can bring to even the most technical projects. I love writing and enjoy learning about new clients and their businesses, but I also take great pleasure in welcoming back customers. Indeed, some clients on my books have been with me for over ten years - a testament to the fact that I always deliver on time, and that I'm am a reliable worker and a trusted partner. I can provide support in all areas of PR programme development and implementation and can work alone or as part of a team in roles equivalent to Account Director (this was the last full-time position I held at a PR agency). When working on content creation, my extensive PR experience enables me to understand how your writing project fits into wider campaign objectives and programme deliverables. It also allows me to offer guidance and counsel beyond my content creation services, if and when appropriate. My regular writing projects include: * Press releases * Media alerts * Case studies * Facebook & Instagram Ads * eCommerce sales emails * Web content * Blog entries and social media content * Bylines for media placement * White papers * Market research reports * Internal communications and documentation * Content for senior executives (such as LinkedIn copy)