Skip to content
BackNov 7
Cleo M.
Upwork badge

Cleo M.

Direct Response Sales Funnel Expert | Creative Strategist

You're paying for traffic. It clicks, it lands, and then it vanishes without converting. That is rarely a traffic problem. It is a sales funnel problem. I build done-for-you sales funnels that turn cold traffic into booked calls and paying customers, handled end to end: funnel strategy, copy, design, QA and ads. One connected sales funnel, engineered to convert. A few of the results my funnels have delivered: 🏆$1M+ raised for a client in 10 months from a single funnel 🏆15,000+ leads for a TRT clinic that scaled from 4 to 8 locations 🏆27% lift in trial conversions for a SaaS onboarding sequence 🏅Top Rated Plus, 95% job success and $60K+ earned on Upwork, across complete sales funnel builds for coaches, course creators, SaaS, e-commerce and service businesses that need predictable client acquisition instead of guesswork. Most freelancers own one slice of the funnel. The copy, or the build, or the ads. I run the whole sales funnel as one system, which is why it converts. Strategy shapes the copy, the copy shapes the design, and the design and ads are tested and QA'd before launch. You get a strategist, a direct response copywriter and a creative lead in one person, accountable for the entire sales funnel rather than a single piece of it. 🙋‍♀️A bit about me: I built a USD income writing copy from South Africa, then moved my family to Mauritius on the back of it. I work with founders across time zones, and I treat every funnel like my own money is on the line. "Cleo built us a full sales system from strategy, copy and funnel build. We generated $50K+ from cold traffic on our first launch." Digital Product Brand "Her copy alone lifted our conversion rate by 42%. We've hired dozens of freelancers, none understood psychological selling like this." Coach I take on a limited number of sales funnel builds at a time so every client gets my full focus. If you want a sales funnel that brings in leads and sales predictably, send me a message and tell me what you're building. I'll review your current funnel and show you where it is leaking, whether or not we work together. From VSL scripts and email sequences to landing pages, sales pages, paid ads on Meta and YouTube, and full funnel automation in GoHighLevel, ClickFunnels and Kajabi, every piece is built around one outcome: a sales funnel that converts.

🇿🇦Witbank, South Africa$50/hr100% JSS4.94 (12)Since Mar 2019

Earnings and projects

MRR
$2.8k

Last 6 months ÷ 6

World#14,035 / 412k
🇿🇦Country#75 / 2,548
Revenue, last 30 days
$3k

Last 6 months: $17k

World#12,539 / 412k
🇿🇦Country#65 / 2,548
Total earnings
$78k

Billed in all: $81k

World#50,978 / 412k
🇿🇦Country#251 / 2,548
Per project
$3.7k

$2.4k in the last 6 months

World#46,074 / 412k
🇿🇦Country#255 / 2,548
Projects, last 6 months
7
29% fixed71% hourly
World#28,826 / 412k
🇿🇦Country#76 / 2,548
Projects in all
21

Across 29 contracts

31% fixed69% hourly
World#128,797 / 412k
🇿🇦Country#623 / 2,548

Earnings, last 30 days

$81k+$3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$78k$80k$82kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Sales Funnel Builder

Ranked by MRR among everyone on Upwork with the skill.

  1. #13Direct Marketing236 freelancers · 🇿🇦 #1Top 6%
  2. #25Direct Response Copywriting741 freelancers · 🇿🇦 #1Top 3%
  3. #26Sales Funnel Implementation616 freelancers · 🇿🇦 #1Top 4%
  4. #31Sales Funnel Copywriting1,313 freelancers · 🇿🇦 #1Top 2%
  5. #41Email Campaign Optimization828 freelancers · 🇿🇦 #2Top 5%
  6. #44Sales Funnel Builder1,980 freelancers · 🇿🇦 #2Top 2%
  7. #95Creative Strategy1,968 freelancers · 🇿🇦 #1Top 5%
  8. #116Creative Direction2,705 freelancers · 🇿🇦 #3Top 4%