Isabella C.

New to Upwork, backed by 10+ years of creative experience. More of my work at isabellacarapella .com I don’t just make things look good. I help brands figure out what they should look like, why it matters, and how to make people care. I’m a Creative Director and Brand Designer with 10+ years of experience building brands, campaigns, and visual systems for companies big and small. I’ve worked across everything from global campaigns and Times Square billboards to startups, hospitality brands, nonprofits, and businesses building their identity from the ground up. When you hire me, you’re not just hiring a pair of hands in Figma or Adobe. You’re hiring a creative partner. I bring the kind of thinking you’d expect from an agency without the layers of account managers, handoffs, and agency overhead. I can help with: • Brand identity + visual systems • Logo design + brand guidelines • Creative direction + brand strategy • Campaign concepts + art direction • Web + digital design • Illustration + custom graphics • Social + marketing creative • Presentations, print + brand collateral My process is collaborative, but I’m not afraid to have an opinion. You’re hiring me for my expertise, so I’ll tell you what I think works, what doesn’t, and why. I want you involved in the process while still having someone you can trust to lead the creative direction. The goal isn’t just to deliver a beautiful design. It’s to leave you with a brand that feels intentional, memorable, and unmistakably yours. Have a project in mind? Send me a message and tell me what you’re working on.