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Robert R.
Expert-Vetted

Robert R.

Content Strategy & Copywriter

I am a professional digital marketer and website development project lead having worked on hundreds of websites generating meaningful ROI in a variety of industries. My diverse skill set allows me to manage anything related to website development (specialise in Wordpress & Shopify) and digital marketing projects. My expertise spans multiple industry sectors including finance, real estate, fashion, entertainment, beauty, sports, IT & technology, travel and food to name a few. WEBSITE DEVELOPMENT I have over 15 years managing IT and website development teams across multiple projects, however, recently have specialised in Wordpress and Shopify websites including Woocommerce, blogging, publishers, customer website builds, marketplaces, and ecommerce platforms. I have experience in a plethora of plug-ins that can maximise the growth potential for companies. My expertise includes the following: - Responsive Design - WooCommerce - Building a new website from scratch. - Custom wordpress theme development. - Custom wordpress plugin development. - Membership Website Development - Database Management - Website Migration - PHP/ HTML DIGITAL MARKETING: A chartered marketer with 18 years’ experience delivering data-driven marketing strategies incorporating innovation, automation, and operational management. With a strong commercial-led focus, I am looking for opportunities that utilises my skills. I have 18 years experience in marketing and communications and have worked with over 100 businesses spanning multinationals, start-ups, not for profits, and local businesses. I possess experience across the full spectrum of marketing, ranging from B2C, B2B, client-side, and agency side, which has undoubtedly brought a wealth of knowledge, expertise, and results to a wide range of businesses. Charles Darwin once said "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. "In today’s competitive digital marketplace, this is so true. GENERAL PROFILE: Whether it's search engine algorithms, A/B testing marketing creatives, website development, social media engagement, user metrics, WordPress, or customer experience, the best companies continue to learn and thrive on innovation, flexibility, and data to succeed. Throughout my career, I have always brought strategy and hands-on experience to the party; this is the only way I believe you can get the holistic perspective to digital marketing and website development. So, how can I help you? Good question, over the last 15 years I have worked on diverse projects consisting of SEO, Wordpress, PPC, SMM, affiliate marketing, content marketing, Google analytics, local search marketing, lead generation, inbound marketing, website development (Wordpress), social media, CRM systems (MailChimp, Hubspot, Infusionsoft) and conversions. Whatever your digital marketing and website development needs, I can help. From a client-side, I was Head of Marketing for a company called VideoJug back in 2006. I successfully drove marketing and website development results for this start-up to in excess of 14 million monthly unique users and over 300,000 daily search visits. At its peak, Videojug was in the top 1,000 websites in the world. After Videojug, I started an agency called Bough Digital. Bough Digital is a professional full-service digital marketing company based in the UK, which aims to deliver a first-class, full-scale service to a variety of clients. With this, I have worked with some of the largest names in the UK and across the globe, including eBay, Antler, Reader's Digest, NHS, NASUWT, VMWare, and Alamy, to name a few. During this work, I have worked across multiple verticals and a multitude of digital marketing tactics. MY KNOWLEDGE AND SKILL SET  Digital Marketing Strategy  Wordpress Development  Shopify Development  Data-Driven Insights & Actions  Search Engine Optimisation  Content Optimisation & Strategy  UX & UI  Google AdWords  CRM (Infusionsoft)  Competitor & Industry Analysis  Pricing Strategies  Customer Profiling  Campaign Management  Budgeting & Reporting  Social Media  Inbound Marketing  Omni-channel Communication  Analytics & Reporting  Data Visualisation  Lead Nurturing  Marketing Automation PROFESSIONAL DEVELOPMENT & EDUCATION Professional Postgraduate Diploma in Marketing Msc in Business Management Ba (hons) in Leisure & Sport Management INTERESTS  Tennis  Squash  Soccer  Golf  Sports  Digital Photography (beginner)  Forex Market

🇦🇺Melbourne, Australia$60/hr100% JSS4.94 (322)Since Mar 2019

Earnings and projects

MRR
$7.7k

Last 6 months ÷ 6

World#2,303 / 412k
🇦🇺Country#9 / 2,970
Revenue, last 30 days
$5.8k

Last 6 months: $46k

World#4,419 / 412k
🇦🇺Country#27 / 2,970
Total earnings
$1.42M

Billed in all: $1.45M

World#225 / 412k
🇦🇺Country#1 / 2,970
Per project
$2.7k

$1.2k in the last 6 months

World#61,737 / 412k
🇦🇺Country#317 / 2,970
Projects, last 6 months
38

Across 41 contracts

66% fixed34% hourly
World#1,735 / 412k
🇦🇺Country#7 / 2,970
Projects in all
537

Across 601 contracts

70% fixed30% hourly
World#1,506 / 412k
🇦🇺Country#10 / 2,970

Earnings, last 30 days

$1.45M+$5.8k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1.440M$1.445M$1.450MOct 8Oct 23Nov 7

Skill rankings: Top 0.27% in Content Creation

Top 1% in 8 of 10 skills, ranked by MRR among everyone on Upwork with the skill.

  1. #18Google Search1,379 freelancers · 🇦🇺 #1Top 1%
  2. #27UX Research2,772 freelancers · 🇦🇺 #1Top 0.97%
  3. #32Content Creation11,949 freelancers · 🇦🇺 #1Top 0.27%
  4. #38Content Strategy4,813 freelancers · 🇦🇺 #1Top 0.79%
  5. #68Search Engine Marketing3,899 freelancers · 🇦🇺 #3Top 2%
  6. #74Content Writing23,842 freelancers · 🇦🇺 #1Top 0.31%
  7. #91Social Media Marketing17,756 freelancers · 🇦🇺 #2Top 0.51%
  8. #128Search Engine Optimization18,792 freelancers · 🇦🇺 #1Top 0.68%