Amina A.

Project Manager | Business Analyst | Digital Marketing Consultant

Academic Excellence: Graduated with a degree in Business Analysis and Strategic Management from the University of Manchester, equipping me with robust analytical and strategic insight. Key Professional Milestones: Colgate Palmolive: Pioneered process mapping and the design of HR workflows for optimal efficiency. Engaged in collaborative efforts to enhance content generation processes, leveraging my analytical and strategic acumen. Digital Product Leadership: Spearheaded the development and marketing of digital products, managing the entire lifecycle from concept to customer support. This includes: Crafting high-converting landing pages and comprehensive websites. Executing digital ad campaigns to boost conversion rates. Driving brand awareness and lead generation across major social media platforms (Facebook, Instagram, Twitter, Pinterest). Email Marketing Specialist: Developed and implemented email content strategies for Koncsious Keto, focusing on data-driven decision-making to optimize content and email campaigns. Proficient in using SEO tools like SEMRush and Ahrefs for content and email strategy enhancement. Core Competencies: Marketing & Product Management: Advanced skills in marketing, product development, and management, with a keen focus on digital platforms and customer engagement. Project Management Tools: Highly skilled in using Asana, Trello, Jira, ClickUp, Confluence, and Pivotal Tracker for project management and team collaboration. Experienced with Basecamp and Monday.com, adaptable to new technologies as required. Hiring & Team Leadership: Demonstrated ability to build and lead teams, efficiently managing talent acquisition on platforms like Upwork to ensure project success. Attributes & Values: Detail-oriented and proficient in people management and content strategy, with a proven ability to merge analytical rigor with creative marketing solutions. Committed to driving project success, exceeding expectations through innovative strategies, and fostering meaningful customer relationships. Professional Philosophy: With a foundation in strategic analysis and a passion for digital marketing, I bring a unique blend of skills to navigate the complexities of today’s business landscape. My experiences, ranging from process optimization with Colgate Palmolive to spearheading email marketing campaigns, underscore my commitment to excellence and continuous improvement in every project endeavor. Regards, Amina Akhter