Yu Hong L.
Growth & UX Analyst | Content Manager
Looking for someone who understands not just content, but how content, user behaviour, and digital experiences drive business growth? I’m a native English writer and growth-oriented digital strategist with experience across content optimisation, UX writing, marketplace ecosystems, and user engagement. Over the past few years, I’ve worked with global brands and digital platforms on projects involving SEO, conversion-focused content, UX optimisation, and strategic content positioning designed to improve visibility, trust, and long-term user engagement. My experience spans both established brands and growth-focused projects, where I’ve contributed to content ecosystems that support acquisition, authority-building, and conversion. This includes working on finance and trading-related platforms where the broader objective extends beyond content creation into understanding audience intent, improving information accessibility, and strengthening platform credibility within competitive digital markets. Hear from my clients: "Yu Hong was fantastic to work with. He is an excellent professional writer and editor who has consistently provided great work despite tight deadlines. He made sure to understand our requirements and helped my manuscript become a better one. Highly Recommended 100%!" ~ MADECOM, United States "Yu Hong is great as usual. This is my second time working with him and he is prompt with his responses, produces great quality work, and has speedy turnover times as well." ~ Digitrio, Singapore My Services: ✅ UX Writing / UX Text Audits ✅ SEO Content Writing ✅ Copy Editing ✅ Proofreading ✅ Beta Reading/Critique My Certifications: 🏆Digital Marketing Fundamentals (Google) 🏆Google Analytics Individual Qualification 🏆Hubspot Content Marketing Certification 🏆Certified Surfer Expert (SurferSEO)
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $7.2k
Billed in all: $71,661$72k
$3.6k in the last 6 months
Across 27 contracts
Earnings, last 30 days
Skill rankings: Top 5% in Article Writing
Ranked by MRR among everyone on Upwork with the skill.
- #16UX Copy164 freelancers · 🇸🇬 #2Top 10%🇸🇬#2 of 4
- #51Style Guide486 freelancers · 🇸🇬 #1Top 10%🇸🇬#1 of 1
- #60UX Writing730 freelancers · 🇸🇬 #2Top 8%🇸🇬#2 of 3
- #259Content Editing3,676 freelancers · 🇸🇬 #2Top 7%🇸🇬#2 of 7
- #285UX Research2,772 freelancers · 🇸🇬 #2Top 10%🇸🇬#2 of 9
- #295Blog Content5,596 freelancers · 🇸🇬 #1Top 5%🇸🇬#1 of 6
- #338Copy Editing5,372 freelancers · 🇸🇬 #1Top 6%🇸🇬#1 of 11
- #370Technical Writing4,718 freelancers · 🇸🇬 #2Top 8%🇸🇬#2 of 11