Robert M.

I plan, write, and ship marketing that performs. I lead English copy and AI-assisted content systems for B2B and B2C brands across tech, real estate, finance, healthcare, education, and hospitality. My focus is simple, clear, and current, use AI where it helps, keep the craft sharp, and tie work to outcomes. Day to day, I build prompt libraries, tone guides, and QA checklists so teams move faster with fewer rewrites. I map briefs to channel rules, character limits, and brand standards, then produce ads, landing pages, email, and long-form content that reads human and tests clean. I work closely with design and media to keep message, creative, and intent on the same track. I’m hands-on with SEO and on-page structure, write for search without fluff, and use analytics and live campaign data to refine copy. I also coach teams on safe and effective LLM use, from prompt patterns to review workflows. Alongside my agency role, I run Auto Copy Pro, focused on automotive content and performance-oriented copy. Certs include marketing programmes with London Business School, Google Digital Garage, and Emeritus. Interests right now include AI content operations, prompt systems, brand safety, and practical ways to measure lift from LLM-assisted work.