Jatin L.

Founder who still designs. Senior enough to question the product, technical enough to work with engineering, & experienced enough to be comfortable with complexity. I am Jatin, founder of tcules with 16+ years of experience delivering digital solutions to clients in 50+ countries. My journey started as a conventional product designer - research-driven, usability-obsessed, & deeply experienced in designing complex SaaS workflows that improve adoption, conversion, & retention. Over the years, this work led me to devise my own SaaS UX design framework. In the last couple of years, my work has evolved into AI-first product design: designing experiences where AI is not a feature you “add,” but a capability you design with - across onboarding, workflows, trust, & control. And lately, I’ve been going a step further: building design-led agentic AI products where the product experience drives the agent behavior, not the other way around. In the last 5+ years, I’ve designed UX for 20+ software products across diverse verticals I’ve now evolved it for the AI era. I don’t just “design screens.” I help teams build design-led products leveraging AI, where the experience is shaped by real workflows, fast iteration, and measurable outcomes. ⭐ What I design (and help you build) ✅ AI first UX/UI prototypes / MVPs for user validation & to secure funding (with build-ready product thinking) ✅ Consumer-grade SaaS UX that improves adoption for growth-stage startups - especially while introducing AI into existing workflows ✅ Conversion rate optimisation to improve conversions & bottom lines (including AI-assisted personalization where it truly helps) ✅Upgrading UX for legacy applications while working with tech limitations - now also making them AI-ready ✅ Advanced design systems (Figma-based) that can streamline & slash dev & QA efforts by ~25% ✅ Websites that tell the brand story of your SaaS product & strengthen marketing - now including clear, non-hype AI positioning ⭐ Where AI-first & agentic design show up in my work ✅ Agentic workflows: AI executes multi-step tasks, while users keep control through review/approve, edit, & override patterns ✅ Human-in-the-loop UX: transparent suggestions, confidence cues, error recovery, & safe fallbacks ✅ Trust & governance UX: permissions, privacy/security, audit trails, activity history, & clear system boundaries ✅ AI onboarding + education: moving use I genuinely believe in sharing knowledge & invite you to have a free consultation call with me. ⭐️Tech Stack & Tools: ✅ Design & Strategy: Figma, FigJam, Claude Design ✅ AI Developer & Coding Tools: Cursor, Claude Code ✅ Frontend React Stack: Next.js, React, Tailwind CSS, ShadCN, OpenAI API ✅ UX Engineering: Storybook documentation, Chromatic UI testing ✅ Collaboration: Slack and Google Workspace ⭐️ Recent Client Reviews “We had a very old web application that looked out of date, so we wanted to update it. We’re impressed by how good they were at documenting their research & creating the user interaction flow. They were highly methodical & process-driven as well. We also appreciated that their team was willing to interview a lot of users for us.” - Russell Miler, COO, Razeo (Email Automation & Personalized Product Recommendations) “Our aim was to build a consumer-grade UI / UX for our enterprise application. They helped us design what we were looking for. We validated their work with our users working in big enterprise software companies. Everyone liked the UX.” - Ashok Mohanty, Founder, ERP product company "Jatin & his team are clearly brilliant in UX/UI work. They are intuitive, empirical, and are very effective communicators. These characteristics they possess have made it a clear joy to work with them. They deliver the work required on time. They deliberate sufficiently and outline clear thought processes in the flows. And they are also proactive in exploring an intuitive and aesthetically designed output. Highly recommended. Would love to work with them in the future." Amin Nordin, OctiFi (a Y 2021 Combinator batch FinTech start-up) “As a product design expert, Jatin’s No-Rush-No-Pressure approach allows us to work with him with warmth & friendliness. Beyond this, and at the core, we work with him for his impeccable knowledge” Tony G - Direct to Ecommerce brand in UK. “Jatin was able to take everything we wanted & translate it into a beautiful product that inspires imaginative thought & makes it easy for students to engaging in meaningful learning through Moodle” Trishanya Raju - The Wandering Raven (Edtech startup) Keywords: Agentic AI, AI Workflows, UX, UI, UX/UI, Graphic Designer, Mobile App Designer, Enterprise Software Designer, iOS, Android, Material, Bootstrap, React, Motion Design, Interaction Design, Product Design, Product Strategy, User Testing, Prototype, Wireframes, Information Architecture, User Journey Maps, Heuristic Evaluation, Enterprise SaaS Product Design expert, SaaS UX & UI, Design Systems