Skip to content
BackNov 7
Quincy S.
Expert-Vetted

Quincy S.

Brand Strategist & Agency Founder | Shopify, Webflow, DTC Growth

I help established companies and ambitious founders clarify their positioning, build distinctive brand identities, and turn those brands into high-converting digital experiences. I’m the CEO and co-founder of The Branded Agency, a brand-first creative and performance agency with more than $1 million billed through Upwork. Our team combines brand strategy, creative direction, UX/UI design, Shopify and Webflow development, content, and performance marketing to build brands that drive measurable growth. We work with companies launching new ventures, repositioning existing brands, entering new markets, or improving underperforming ecommerce experiences. Every engagement connects brand strategy with practical execution—so your positioning, identity, website, content, and marketing work together rather than operating in silos. The Branded Agency is a Shopify Partner, Webflow Enterprise Certified Partner, and Klaviyo Partner. Our clients range from emerging startups to established organizations across DTC, CPG, healthcare, technology, AI, SaaS, supplements, oral care, beauty, food and beverage, hospitality, fitness, education, and professional services. Our proprietary Golden Spiral™ framework helps organizations align what they believe, what they offer, and what their customers genuinely value. We then apply our Brand-Backed Performance™ methodology to translate that strategic foundation into creative, digital experiences, and growth campaigns. Brand Strategy and Positioning We help companies establish the strategic foundation required for meaningful differentiation and sustainable growth. Services include: Brand audits and competitive analysis Brand positioning and repositioning Brand architecture and portfolio strategy Audience research and customer personas Brand purpose, mission, vision, and values Messaging frameworks and key messages Naming, taglines, and brand narratives Go-to-market and brand launch strategy Brand Identity and Creative Direction We translate strategy into distinctive, scalable creative systems that can perform across every customer touchpoint. Services include: Brand identity and visual identity systems Rebranding and brand modernization Creative strategy and campaign concepts Creative direction and visual direction Content pillars and storytelling systems Campaign briefs and production planning Packaging and ecommerce creative Paid-social and performance creative Shopify, Webflow and Digital Experiences We design and develop conversion-focused websites that balance brand expression, usability, performance, and business objectives. Services include: Shopify and Shopify Plus design and development Webflow website design and development Ecommerce strategy and website architecture UX/UI design and customer journey mapping Landing pages and conversion funnels Conversion rate optimization Website migrations and redesigns Analytics, testing, and performance optimization We also support projects built on Framer, WordPress, Squarespace, and Wix when those platforms are appropriate for the business. Marketing and Growth Our growth programs connect strategy, creative, media, and retention to improve customer acquisition and long-term value. Capabilities include: Growth and go-to-market strategy Meta, Google, LinkedIn, Reddit, Pinterest, and TikTok advertising Email and SMS marketing through Klaviyo Conversion funnels and landing-page optimization Content strategy and thought leadership Influencer, UGC, and community marketing Customer acquisition and retention programs Creative testing, attribution, and ROAS optimization SEO and AI Search Optimization We help brands improve how they are discovered, understood, and recommended across traditional search engines and emerging AI-powered platforms. Capabilities include: Technical, on-page, and off-page SEO Content strategy and optimization Entity-based SEO Answer engine optimization Generative engine optimization Digital PR and authority building Optimization for ChatGPT, Perplexity, Gemini, Claude, and Google AI experiences AI Content and Automation We create AI-assisted systems that help businesses increase content output and operational efficiency without sacrificing brand consistency. Capabilities include: AI content strategy and production systems AI-assisted copywriting, image, and video production Content repurposing workflows Scalable advertising creative systems AI agents and marketing automation n8n, Zapier, Make, API, and workflow integrations Founder-Led Perspective Before launching The Branded Agency, I co-founded and scaled an international apparel company carried in more than 50 Equinox locations. My entrepreneurial ventures have been featured by Bloomberg Businessweek, GQ, Men’s Health, Gear Patrol, Cool Hunting, CBC, CTV, and Dragons’ Den. That experience means I approach every engagement as a founder—not simply as a consultant.

🇨🇦Vancouver, Canada$200/hr100% JSS4.96 (92)Since Mar 2019
GlobeUpwork

Earnings and projects

MRR
$16k

Last 6 months ÷ 6

World#360 / 412k
🇨🇦Country#17 / 7,133
Revenue, last 30 days
$35k

Last 6 months: $99k

World#36 / 412k
🇨🇦Country#1 / 7,133
Total earnings
$1.34M

Billed in all: $1.40M

World#272 / 412k
🇨🇦Country#7 / 7,133
Per project
$6.7k

$4.7k in the last 6 months

World#25,649 / 412k
🇨🇦Country#437 / 7,133
Projects, last 6 months
21

Across 24 contracts

67% fixed33% hourly
World#5,539 / 412k
🇨🇦Country#94 / 7,133
Projects in all
200

Across 230 contracts

72% fixed28% hourly
World#9,966 / 412k
🇨🇦Country#200 / 7,133

Earnings, last 30 days

$1.4M+$35.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1.36M$1.38M$1.40MOct 8Oct 23Nov 7

Skill rankings: Top 0.03% in Logo Design

Top 1% in 15 of 15 skills, ranked by MRR among everyone on Upwork with the skill.

  1. 2Brand Design2,324 freelancers · 🇨🇦 #1Top 0.09%
  2. 2Brand Style Guide427 freelancers · 🇨🇦 #1Top 0.47%
  3. #4Brand Identity & Guidelines3,286 freelancers · 🇨🇦 #1Top 0.12%
  4. #4Brand Guidelines2,070 freelancers · 🇨🇦 #1Top 0.19%
  5. #4Brand Positioning909 freelancers · 🇨🇦 #1Top 0.44%
  6. #5Brand Identity Design3,030 freelancers · 🇨🇦 #1Top 0.17%
  7. #5Creative Strategy1,968 freelancers · 🇨🇦 #1Top 0.25%
  8. #6Logo Design17,289 freelancers · 🇨🇦 #1Top 0.03%