Jeanine C.

Versatile and results-driven marketing leader with 20+ years of experience developing and executing integrated marketing strategies that drive customer acquisition, engagement, monetization, and retention. Adept at building and leading high-performing teams across Fortune 500 companies and fast-paced startups, with a proven ability to deliver scalable marketing programs that align with business goals and customer needs. With a strong foundation in edtech, financial services, and publishing, I bring a track record of consistently exceeding lead generation, MQL, and ROI targets by designing data-informed campaigns that speak directly to customer pain points. I bring deep expertise in paid media, email marketing, customer lifecycle strategies, and direct mail blending strategic vision with hands-on execution. Career Highlights: Consistently surpassed lead, MQL, and ROI targets across multiple industries and markets. Built numerous marketing programs including a first-of-its-kind direct marketing program for AIG Private Client Group, generating over $100M in annual revenue. Led cross-functional sales and marketing teams to turn around an unprofitable edtech business, achieving profitability within 12 months.