Paul G.

I've been buying native for almost a decade. Taboola, Outbrain, Revcontent, MGID, and most of the major networks in between. Over my career I've put $25 to $30 million into native across nutraceuticals, e-commerce, lead generation, and search arbitrage. I've run campaigns at $50k a day and I know what it takes to keep them profitable. I spent four years on the inside at Revcontent, so I understand how the publisher auctions actually work, not just how to bid in them. Because of the volume I've operated at, I have direct relationships with directors and senior reps across the major platforms. That means faster approvals, better placements, access to whitelists and betas, and someone to call when something breaks. I know how to build the advertorial funnels, set up the tracking in Voluum or Clickflare, and manage the compliance side of running in heavily regulated verticals. I don't just run traffic, I build the whole acquisition engine and take responsibility for the numbers it puts out. If you need someone to own your native channel completely, let's talk.