Muhammad Abdullah H.

Ecommerce Accountant & Fractional CFO | Shopify Bookkeeper | Ex PwC

Stop guessing where your profit is going. Running a Shopify or ecommerce business is exciting, but understanding your finances shouldn't feel like guesswork. If you're asking questions like: • Why doesn't my cash flow match my revenue? • Which products are actually profitable? • Are my inventory and COGS accurate? • Can I trust my financial reports? • Am I making decisions based on accurate financial data? You're not alone, and that's exactly where I help. I'm Abdullah, Founder of AYBE Finance, an ACCA-qualified Ecommerce Accountant & Fractional CFO, former PwC and KPMG professional, and Top Rated Plus freelancer with over 10 years of experience helping businesses build accurate financial systems and make better business decisions. At AYBE Finance, our mission is to help ecommerce founders gain complete financial clarity so they can scale with confidence. I specialize in helping Shopify , Amazon FBA and ecommerce businesses gain complete financial clarity through Ecommerce Accounting, Shopify Bookkeeping, QuickBooks Online, Financial Reporting, Inventory Accounting, Cash Flow Forecasting, and Fractional CFO Services. I don't just keep your books up to date, I help you turn financial data into better business decisions. Clients typically hire me when... ✅ Revenue is growing, but profits don't make sense. ✅ They don't trust their financial reports. ✅ Inventory and COGS have become difficult to manage. ✅ Cash flow is becoming unpredictable. ✅ They need investor, lender, or acquisition-ready financials. ✅ They've outgrown a traditional bookkeeper and need strategic financial support. Services 📊 Ecommerce Accounting & Bookkeeping • Ecommerce Accounting & Shopify Bookkeeping • QuickBooks Online, Xero, Zoho Books & Finaloop • Monthly Bookkeeping • Financial Reporting & Month-End Close • Bank, Stripe & PayPal Reconciliations 📦 Inventory & Profitability • Inventory Accounting • Cost of Goods Sold (COGS) • Product Profitability Analysis & Gross Margin Analysis • KPI Dashboards 📈 Fractional CFO Services • Cash Flow Forecasting • Budgeting & Forecasting • Financial Planning • Profitability Analysis • Strategic Financial Support Why Clients Choose Me ✔ ACCA Qualified Accountant ✔ Former PwC & KPMG Professional ✔ Top Rated Plus Freelancer ✔ 100% Job Success ✔ $100K+ Earned on Upwork ✔ 5,700+ Hours Worked ✔ Clients across the USA, UK, Canada, Australia & UAE ✔ Founder of AYBE Finance Software QuickBooks Online • Shopify • Stripe • PayPal • Amazon • Xero • A2X • Cin7 • Wave • Sage • Finaloop Unlike traditional bookkeepers, I don't simply record transactions. I help business owners understand: • Where their money is going. • Which products generate the highest profits. • How to improve cash flow. • Whether the business is ready to scale. • What financial decisions should be made next. Because bookkeeping tells you what happened. Financial clarity helps you decide what to do next. If you're looking for an Ecommerce Accountant, Shopify Bookkeeper, or Fractional CFO who understands ecommerce beyond bookkeeping, let's connect and discuss how we can build a stronger financial foundation for your business.