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Callum W.
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Callum W.

Klaviyo & Email Marketing Specialist (29M+ USD in Client Revenue)

I help ecommerce and DTC brands turn email and SMS into their most profitable channel: $29M+ in attributed revenue and counting. If you're like most of my clients, you've got a great product… but your emails aren't pulling the weight they should. Flows that were "set up once" and never touched. Campaigns that go out but don't convert. A list you know is worth more than it's earning. That's where I come in. I'm a Klaviyo Partner (Top Rated, 100% Job Success) and I handle the full stack: strategy, automated flows, campaigns, copy, design and deliverability. Built and implemented for you, not just advised on. Think of me as the anti-agency option. You work directly with me, never an account manager. No agency layers, no waiting a week for a simple fix. I move fast, iterate quickly, build genuine long-term relationships with the brands I work with, and keep you on the best-performing, highest-converting tools rather than whatever's easiest. What I can do for you: -Build and optimise revenue-driving flows: welcome, abandoned cart, browse abandonment, post-purchase, win-back -Plan and design campaigns and newsletters that actually get opened and clicked -Write and design on-brand, mobile-ready emails (I do both copy and graphics) -Set up pop-ups and list-growth to feed the machine -Clean up deliverability, segmentation and reporting so you can see what's working A few results: £5M+ in email & SMS revenue for a UK swimwear brand $2.9M+ in email & SMS revenue for a US supplement brand $760K+ in email & SMS revenue for a US pet gear brand Tools I live in: Klaviyo, Mailchimp, ActiveCampaign. If that sounds like the kind of partner you've been after, send me a message and let's have a quick chat about your goals. No pressure, just honest recommendations. Speak soon, Callum

🇬🇧Manchester, United Kingdom$69/hr100% JSS5.00 (27)Since Mar 2019

Earnings and projects

MRR
$1.2k

Last 6 months ÷ 6

World#39,677 / 412k
🇬🇧Country#806 / 10.7k
Revenue, last 30 days
$1.1k

Last 6 months: $7.4k

World#38,040 / 412k
🇬🇧Country#723 / 10.7k
Total earnings
$45k

Billed in all: $46k

World#82,706 / 412k
🇬🇧Country#1,858 / 10.7k
Per project
$715

$493 in the last 6 months

World#150,911 / 412k
🇬🇧Country#3,809 / 10.7k
Projects, last 6 months
15
40% fixed60% hourly
World#9,890 / 412k
🇬🇧Country#195 / 10.7k
Projects in all
63

Across 66 contracts

50% fixed50% hourly
World#48,156 / 412k
🇬🇧Country#1,257 / 10.7k

Earnings, last 30 days

$46.3k+$1.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$45k$46k$47kOct 8Oct 23Nov 7

Skill rankings: Top 8% in Email Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #11Email Testing106 freelancers · 🇬🇧 #4Top 10%
  2. #56Email Template567 freelancers · 🇬🇧 #3Top 10%
  3. #77Marketing Automation Strategy634 freelancers · 🇬🇧 #7Top 12%
  4. #175Email & Newsletter1,804 freelancers · 🇬🇧 #10Top 10%
  5. #241Email Marketing Strategy2,223 freelancers · 🇬🇧 #19Top 11%
  6. #250Email Design2,188 freelancers · 🇬🇧 #17Top 11%
  7. #290Mailchimp2,594 freelancers · 🇬🇧 #10Top 11%
  8. #300Email Campaign Setup2,501 freelancers · 🇬🇧 #15Top 12%