Heidi S.

Results-driven market research specialist with 5+ years of experience delivering actionable insights, product & competitor analyses, and strategic recommendations for 50+ clients across industries including consumer goods, fintech, cybersecurity, manufacturing, utilities, and web development. I don’t just deliver reports — I help clients build internal knowledge bases that grow with them. Whether it’s a Notion wiki or a custom Airtable database, I structure insights, competitor research, pricing data, or trend monitoring in a way that’s easy to update, search, and use across teams. You’ll receive more than just a one-time report — you’ll get a system that supports your strategic thinking, onboarding, and team collaboration over time. ➡ COMPETITIVE ANALYSIS Deep-dive on key competitors – positioning, strategies, SWOT, and market presence. ➡ PRODUCT, PRICE AND DISTRIBUTION RESEARCH Compare pricing models, identify optimal distributors/partners, and assess monetization strategies. ➡ CONJOINT PEST AND SWOT ANALYSIS Understand external and internal business factors holistically. ➡ CUSTOMER PROFILES AND AUDIENCE ANALYSIS Creating detailed customer personas by analyzing demographics, behaviors, and preferences to align your marketing and product strategies effectively. ➡ BRAND AWARENESS RESEARCH Gauge market perception and uncover opportunities to grow your visibility. ➡ BUSINESS ANALYSIS Uncover growth bottlenecks and suggest process, product, or strategic improvements. ➡ DEMOGRAPHIC ANALYSIS Identify key population and regional characteristics for localized strategies. ➡ TAM SAM SOM ANALYIS Define your total market size, serviceable opportunity, and realistic growth targets. ➡ CONSUMER SURVEY Design and execute tailored surveys to collect direct customer insights. ➡ MARKET ENTRY RESEARCH Legal, standards, IP, and certification checks to support seamless market expansion. 𝐖𝐡𝐲 𝐂𝐡𝐨𝐨𝐬𝐞 𝐌𝐞? I am open to a short Zoom call before starting—to clarify your needs, define deliverables, and ensure perfect alignment. I believe good research begins with good communication. Feel free to schedule a call via Upwork at your earliest convenience! Let’s collaborate to turn data into growth opportunities!