Leen H.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I work with founders and growth stage companies that need senior level strategic marketing without hiring a full time CMO. I’m a Strategic Fractional CMO and Brand Strategist helping businesses clarify their positioning, build strong brand foundations, and develop go to market strategies for launches, market entry, and growth. With 10+ years of international experience across the GCC, wider Middle East, Europe, the UK, and the US, I’ve worked across FMCG, DTC, SaaS, lifestyle, and B2B, including brand strategy at Unilever across NAMET and regional brand leadership across the GCC and Europe. I also led Grenade’s Middle East launch across six markets, delivering 60% sales growth in year one. I typically help with: • Brand positioning and differentiation • Go to market strategy • Market entry and expansion • Brand architecture • Strategic marketing foundations • Competitive positioning • Channel and pricing strategy • Strategic direction for internal teams and agencies My work sits upstream of execution. I help answer the bigger questions: Who should we target? What should we stand for? How should we differentiate? Which market should we enter? And what needs to happen next? I’m usually brought in when a business is launching, entering a new market, repositioning, or preparing for growth and needs a senior strategic partner to bring clarity and direction. I work as a strategic advisor, fractional CMO, or project based consultant, depending on what the business needs.