Cheri-Lee M.

Growth Marketing Strategist | B2B Content & Lead Generation

Growth Marketing Strategist | B2B Content, Lead Generation & Recruitment I help B2B companies generate more leads, improve conversions and build stronger teams through practical marketing, business development and recruitment systems. Are you struggling with inconsistent lead generation, low-converting content, an underperforming sales pipeline or difficult-to-fill roles? I bring more than 14 years of experience across growth marketing, B2B content, recruitment, business development and operations. I can help you develop the strategy, implement the work and manage the process through to measurable results. I have supported more than 70 businesses across SaaS, technology, recruitment, professional services, healthcare, education, construction, accounting and specialist technical services. Unlike consultants who only provide recommendations, I work as a hands-on growth partner. I identify the highest-priority opportunities, build the required systems and help your team execute them. GROWTH MARKETING AND CONTENT I can help you with: • B2B growth and marketing strategy • Lead-generation and customer-acquisition campaigns • LinkedIn marketing and founder thought leadership • Content strategy and monthly content calendars • Website copy, landing pages, blogs and SEO content • Email marketing, nurture sequences and re-engagement campaigns • Brand positioning, messaging and value propositions • Marketing funnels and conversion improvement • HubSpot, CRM and marketing workflow optimisation • Campaign planning, coordination and performance tracking RECRUITMENT AND TALENT ACQUISITION With extensive recruitment and executive-search experience, I can support: • Candidate sourcing and direct headhunting • LinkedIn Recruiter and Boolean searches • Candidate screening and interviews • Recruitment pipeline and ATS management • Job descriptions and SEO-friendly job advertisements • Candidate communication and interview coordination • Recruitment process development • Specialist, technical and hard-to-fill vacancies • Talent mapping and proactive candidate pipelines BUSINESS DEVELOPMENT AND REVENUE GROWTH I also help businesses create structured systems for generating and converting opportunities through: • Business development strategy • B2B lead-generation systems • Sales pipeline development and management • Prospect research and targeted outreach • Client follow-up and re-engagement • Strategic partnership development • Sales and marketing alignment • Customer retention campaigns • Growth planning for startups, agencies and service businesses SELECTED RESULTS • Helped businesses more than double conversion rates • Built six-figure sales and opportunity pipelines • Reduced inefficient marketing activity and unnecessary spend • Improved recruitment processes and candidate quality • Developed scalable marketing, content and outreach systems • Delivered more than 100 marketing, recruitment and growth projects WHY CLIENTS CHOOSE TO WORK WITH ME • Top Rated Upwork freelancer • 100% Job Success Score • More than 14 years of commercial experience • Strategic thinking combined with hands-on execution • Clear, professional written and verbal communication • Experience working with UK, US, European, Australian and South African teams • Able to take ownership and work independently • Comfortable managing strategy, implementation and project coordination My tools include HubSpot, GoHighLevel, LinkedIn Recruiter, Sales Navigator, WordPress, Elementor, Canva, ClickUp, Google Workspace, Microsoft 365 and a range of CRM, ATS and marketing platforms. LET’S DISCUSS YOUR PROJECT Send me a message outlining: • Your current challenge • The outcome you want to achieve • Your preferred timeline I will respond with a practical recommendation on what should be prioritised first and how I would approach the project.