Amrita N.
Google Ads | PPC Specialist | GA4, GTM & Conversion Tracking
Are you spending money on Google Ads but not getting enough quality leads or sales? I'm a **Top Rated Plus Google Ads & PPC Specialist with 8+ years of hands-on experience** helping businesses improve their paid search performance, tracking, and conversion results. I've earned **$20K+ on Upwork** and have managed Google Ads, PPC, Google Shopping, Performance Max, lead generation and conversion tracking projects for businesses across different industries. ### What I can help you with: ✅ **Google Ads Management & Optimization** * Search campaigns * Performance Max (PMax) * Google Shopping * Display & YouTube Ads * Local Services Ads * Lead generation campaigns * Campaign restructuring and optimization * Keyword and search-term analysis * Negative keyword management * Budget and bidding optimization ✅ **Google Ads Audit & Troubleshooting** * Complete Google Ads account audits * Wasted-spend analysis * Campaign structure review * Conversion and performance analysis * Search-term and keyword review * PPC optimization recommendations * Troubleshooting underperforming campaigns ✅ **GA4, Google Tag Manager & Conversion Tracking** * GA4 setup and configuration * Google Tag Manager (GTM) setup * Google Ads conversion tracking * Form submission tracking * Phone-call and click-to-call tracking * Lead tracking * Enhanced Conversions * Tracking audits and troubleshooting * End-to-end conversion testing ✅ **Google Shopping & Merchant Center** * Merchant Center setup * Product feed troubleshooting * Google Shopping campaign setup * Performance Max for eCommerce * Product and campaign optimization * Shopping conversion tracking ✅ **Lead Generation & eCommerce PPC** * Local business lead generation * Service-based businesses * eCommerce advertising * Google Ads + conversion tracking * PPC strategy and optimization I also have experience with **Microsoft/Bing Ads, Meta Ads, SEO, Call Tracking and Looker Studio**, allowing me to look beyond the advertising platform and understand the complete customer journey. ### Why work with me? ⭐ **8+ years of digital marketing experience** ⭐ **Top Rated Plus on Upwork** ⭐ **$20K+ earned on Upwork** ⭐ **97% Job Success Score** ⭐ **2,350+ hours on Upwork** ⭐ Google Ads + GA4 + GTM + conversion tracking experience ⭐ Practical, hands-on campaign management ⭐ Clear communication and actionable reporting I don't believe in making changes just for the sake of optimization. My approach is to understand the business goal, verify the tracking, identify where performance is being lost, and then focus on the changes that can make a measurable difference. **If your Google Ads account needs management, an audit, better conversion tracking, or a complete PPC setup, I'd be happy to take a look at your project.**
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $4.9k
Billed in all: $29,627$30k
$703 in the last 6 months
Across 36 contracts
Earnings, last 30 days
Skill rankings: Top 13% in Landing Page
Ranked by MRR among everyone on Upwork with the skill.
- #12Microsoft Advertising41 freelancers · 🇮🇳 #2Top 29%🇮🇳#2 of 7
- #138Search Engine Marketing Strategy630 freelancers · 🇮🇳 #44Top 22%🇮🇳#44 of 146
- #142Retargeting712 freelancers · 🇮🇳 #27Top 20%🇮🇳#27 of 114
- #163YouTube Ads1,131 freelancers · 🇮🇳 #24Top 14%🇮🇳#24 of 121
- #184Google Merchant Center763 freelancers · 🇮🇳 #62Top 24%🇮🇳#62 of 189
- #292Instagram Ad Campaign1,727 freelancers · 🇮🇳 #60Top 17%🇮🇳#60 of 237
- #316Keyword Research1,930 freelancers · 🇮🇳 #98Top 16%🇮🇳#98 of 399
- #316Google Shopping1,118 freelancers · 🇮🇳 #101Top 28%🇮🇳#101 of 290