Kathleen A.

NO SURVEYS* Imagine you only have a few seconds to engage with your audience. What does your brand say about you? From visual aspects to written content, branding speaks. I manage marketing plans and creative content solutions within the realm of visual and written communications. I focus primarily on medical devices and health services brands. Why hire someone who designs and writes? You'll never skip a beat: I am here to ensure the combination of written content and visual design work together seamlessly for the end user. Visual hierarchy, typography, and color are all just as important as the written content when considering how the user experiences your product. *IMPORTANT: Do not send me survey invitations unless they are relevant to my areas of expertise. What I can do for you: ❖ Manage Marketing Projects ❖ Write Creative Briefs ❖ Content Calendar / Strategy ❖ Brand Positioning ❖ Market Research / Gap Analysis ❖ Persuasive Communication ❖ Content Marketing & SEO ❖ Technial Illustrations & Infographics ❖ Typography & Color Theory ❖ Package Design / Print Media ❖ Brand Style Guide ❖ Email Marketing ❖ User Manuals / Quick Start Guides ❖ Technical Writing ❖ Press Releases ❖ Blog Posts ❖ Communication Audits, e.g. website, SEO and social media. ❖ Ticketing Systems / Wiki How I do it: ❖ Adobe Photoshop / InDesign / Illustrator / Acrobat / DreamWeaver ❖ Wiki / Markdown / HTML / CSS ❖ Wordpress Publishing ❖ Build emails in Dreamweaver / Adestra / Mailchimp / Marketo ❖ GLEAM customization ❖ AP style guide